The Best International Marketing Retreat for High-Level Networking
Search ‘n Stuff Antalya Conference 2026
For Sponsors – SnS Antalya 2026
If you choose to support the event as a sponsor later on, your existing ticket cost will be deducted from your sponsorship package — early support always carries value in our community.
Interested in partnering with us? Email yagmur@searchnstuff.co.uk or fill out the form on our website.
Our Speakers (A-Z)
Conference Agenda
|
Main Stage Talks Friday, 2 October 2026 | ||
|---|---|---|
| Time | Speakers | Session Title |
| 09:00 – 09:30 | Morning Networking | |
| 09:30 – 09:50 | Yagmur Simsek Organic Growth Consultant & Founder at Search ‘n Stuff |
Opening Opening Remarks: From a Networking Dinner to the Global Stage Welcome Speech & MC Handover by Yagmur Simsek |
| Begum Kaya Organic Growth Strategist at Omniscient Digital |
MC takes the stage Conference Kickoff | |
| 09:50 – 10:10 | Chris Green Technical Director at Torque Partnership | SEOs, it’s time to become masters of data feeds |
| 10:10 – 10:30 | Emina Demiri-Watson Head of Digital Marketing at Vixen Digital | Bob’s Not Your Uncle: Don’t Let Shiny Standards Wreck Your Unholy Trinity |
| 10:30 – 10:50 | Michael Van Den Reym Senior CRO & SEO Specialist at iO | AI SEO workflows with Google AI studio |
| 10:50 – 11:10 | ☕ Coffee/Tea Break | |
| 11:10 – 11:30 | Tom Capper Senior Search Scientist at STAT & Moz | The SERP is Sinking: How low can organic go? |
| 11:30 – 11:50 | Hannah Zora Strong Founder & Ads Manager at Zora Marketing | Utilising Google Ads To Grow Your Local Business |
| 11:50 – 12:10 | Metehan Yesilyurt GEO Researcher at Peec AI | Beyond the ChatGPT Leak: The Citation Patterns Shaping GEO |
| 12:10 – 12:40 | Moderator: Julia-Carolin Zeng Panel Guests: Natalia Witczyk (Mosquita Digital), Mark Williams-Cook (Candour & AlsoAsked), Gerry White (Dergal Ltd) and Charlie Whitworth (Whitworth – The Authentic SEO Company) | SEO & AI Search: Making Better Decisions with Imperfect Data in 2027 |
| 12:50 – 13:50 | 🍽 Lunch Break | |
| 13:50 – 14:00 | Be there to join the full Search ’n Stuff community photo – we’d love to have everyone together in one shot! 📸 | |
| 14:00 – 14:30 | Moderator: Mark Williams-Cook (Candour & AlsoAsked) Panel Guests: Vanda Pokecz (Peec AI), Anthony Barone (StudioHawk) and Naim Çetintürk (RS Holding) | Same AI, Different Realities: What Adoption Actually Looks Like Across Industries |
| 14:40 – 15:00 | Mery Hayles Senior Product Marketing Manager at Adthena | Early Lessons from ChatGPT Ads: A Data-Driven Breakdown |
| 15:00 – 15:20 | Pieter Serraris Strategy Director at OMcollective | AI tools make mistakes: what you can learn from the hallucinations |
| 15:20 – 15:40 | Baki Erfidan Regional Manager MENA & TR at WhitePress | How important are citations in the LLMs and AI Overviews |
| 15:40 – 16:00 | Arnout Hellemans Freelance Tech SEO and Analytics Consultant at Onlinemarkethink.com | Building a marketing budget that solves attribution |
| 16:00 – 16:20 | Dan Truman Managing Director at Duga Digital | Building digital analytics teams from the ground up |
| 16:20 – 16:40 | ☕ Coffee/Tea Break | |
| 16:40 – 17:00 | Dawn Anderson MSc, PgDip, FIDM, MBCS · Managing Director at Bertey Ltd | Mastering Information Retrieval, ML, and SEO Without the MSc Degrees |
| 17:00 – 17:20 | Judith Lewis Founder at DeCabbit Consultancy | SEO, GEO and PR Walk Into a Boardroom… But the punchline will surprise you! Who owns AI visibility and who gets the budget? |
| 17:20 – 17:50 | Moderator: Melissa Safak (Ipsos) Panel Guests: Begüm Kaya (Omniscient Digital), Bengü Sarıca Dinçer (Freelance SEO & Analytics Consultant), Erkut Köse (3GEN Digital Growth Agency), Mert Oğuz (Monz Digital Growth Agency), Metehan Yeşilyurt (Peec ai), Mustafa Mert Özçiçek (Emlakjet / Endeksa) | The Reality of Modern Growth: Search, AI and What Actually Works |
| 17:50 – 18:10 | Yagmur Simsek Organic Growth Consultant & Founder at Search ‘n Stuff | What If Your Community Was Your Biggest Growth Channel? Lessons from growing a local meetup into an international brand without relying on big marketing budgets. |
| 18:10 – 18:20 | Closing Remarks: The Next Chapter of Search ‘n Stuff | |
|
Workshops, Community Programme & Awards Gala Saturday, 3 October 2026 | ||
|---|---|---|
| Time | Speakers | Session Title |
| 10:00 – 11:00 | Workshop Leader Clara Soteras – Founder, PingCraft Collective | Interactive Workshop
Duration: 40 minutes Registration opens on 1 October and will be shared via email. How can brands and individuals build authority and relevance in an increasingly digital world? This interactive workshop explores the key principles behind building brand authority and digital relevance, from understanding the audience you want to influence and the territory you want to own, to turning real-world PR and marketing activity into measurable digital impact. Following a selection of case studies, participants will work in teams of 4–5. Each group will receive cards featuring different brands and PR/marketing actions and will develop a strategy designed to strengthen the assigned brand’s authority and relevance. Each team will then present and pitch its strategy to the group. Language: English |
| 11:00 – 11:40 | Workshop Leader Kaan Çağlayan – Sr. Manager, Digital Marketing & Marketplace at 3GEN Digital Growth Agency | Workshop
A practical workshop exploring how Google Ads Quality Score can impact campaign performance, based on a real-world case and firsthand experience. Kaan will walk through the actual campaign journey, key learnings, and actionable takeaways from the case. Meeting Point: TBA |
| 11:40 – 14:00 |
Lunch Break, Free Time & Community Activities
Take some time to relax, connect with other attendees and enjoy the hotel. Throughout the day, we will also be recording informal community interviews with attendees, volunteers and anyone who would like to take part and share their Search ’n Stuff experience, industry thoughts or community story. There may also be a few surprise community activities popping up throughout the day. 👀 | |
| 14:00 – 16:00 | Networking Activity |
Different Roles, Shared Challenges: A Cross-Industry Networking Exchange
A structured networking activity designed to mix perspectives, not business cards. Pick up the sticker that best represents you: Brand / In-house, Agency, Freelancer / Consultant or Tech / SaaS, and we’ll help create small groups bringing different sides of the industry together. Each group will have a relaxed spot around the garden by the beach (location to be shared on the 2nd October with a photo) and spend around 1-hour getting to know what the others are actually working on. Your conversation: · What are you working on right now? · What is one challenge you haven’t solved yet? · What might someone from a different side of the industry see that you’re missing? · Is there an introduction, idea, resource or experience you can share with each other? The aim is simple: different perspectives, useful conversation, and hopefully a connection worth continuing after Antalya. 📍 Meeting point: TBA on the 2nd October ⏱️ Duration: Approx. 1-hour 🌿 Groups can continue their conversation around the garden, beachside, poolside or other outdoor hotel areas. |
| 16:00 – 20:30 |
Dinner Break, Free Time & Community Interviews
Use the break to recharge before the Awards Gala Night. Our community interview recordings and informal activities may continue during this period for anyone who would like to get involved. If you were one of our Search ’n Stuff Antalya 2026 crowdfunding ticket holders, please join us at the Sunset Bar by the beach at 17:00 for a special thank-you gift and our crowdfunding supporters’ community photo. We’d love to celebrate and capture a little moment with the people who helped make this event possible. | |
| 20:30 – 00:00 |
🏆 Search ’n Stuff Awards Gala Night & Party
Join us for the inaugural Search ’n Stuff Awards Gala Night, featuring finalist presentations, live voting, winner announcements, networking and the closing party. The detailed running order and specific timings will be shared on 30 September. Evening Programme • 20:30 – Opening remarks by Yagmur Simsek and networking drinks • 20:40 – Special Edition: “What Judges Really Look for in Award Entries” by Judith Lewis • 21:00 – Finalist presentations – 10 minutes per finalist • 22:20 – Public voting to select the winner in each category • 22:35 – Winner announcements • 22:40 – Closing remarks • 22:50 – Search ’n Stuff Awards After Party | |
Last Chance Tickets!
Daily ticket holders: Access begins on 2 October, the main conference day. 1 October is hotel check-in day for guests with accommodation packages.
Daily Ticket (2 Days)
- Admission for 1 attendee
- 2-day access to all main conference talks and networking activities (2–3 October)
- Entry to the Search ‘n Stuff Awards Night (3 October)
- Coffee breaks, lunch and dinner included
- Search ‘n Stuff Goodie Bag
Daily Ticket (1 Day)
- Admission for 1 attendee
- 1-day access to all main conference talks (2 October)
- Coffee breaks, lunch and dinner included
- Search ‘n Stuff Goodie Bag
Single Room Ticket
- All inclusive 3-nights stay at the conference hotel, Balmy Foresta for 1 person
- 2-day access to all main conference talks and networking activities (2–3 October)
- Entry to the Search ‘n Stuff Awards Night (3 October)
- Coffee breaks, lunch and dinner included
- Search ‘n Stuff Goodie Bag
Double Room Ticket
- All inclusive 3-nights stay at the conference hotel, Balmy Foresta for 2 people
- 2-day access to all main conference talks and networking activities (2–3 October)
- Entry to the Search ‘n Stuff Awards Night (3 October)
- Coffee breaks, lunch and dinner included
- Search ‘n Stuff Goodie Bag
The Venue – Balmy Foresta
Search Retreat Agenda Overview
Special Edition
Search ’n Stuff Awards – The Inaugural Edition
Launching for the First Time at Search ’n Stuff Antalya Conference 2026
Headline Sponsor
Gold Sponsors
See the Vibe from Past Editions
A Little Reminder of The Vibe
1–4 October 2026, Antalya, Türkiye
3 Nights, All-inclusive, Talks, Social Activities & Networking, Awards & Gala Night, Sea & Sun
Search ’n Stuff Antalya 2025 Highlights
Search ’n Stuff Antalya 2024 Highlights
