Search ‘n Stuff Salon
Search Retreat
Cappadocia, Turkey
SEARCH ‘N STUFF WITH NUMBERS
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international attendees
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targeted campaign reach
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actionable impressions
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countries represented
16 People. 4 Nights. Cappadocia.
A small Search ’n Stuff retreat for big conversations about search, AI, marketing and what comes next.
- No exhibition hall.
- No packed conference agenda.
- No trying to meet 150 people in two days.
Just 16 people, four nights in Cappadocia, and enough time to actually talk. From 26–30 May 2027, SnS Salon is taking over part of Sobek Stone House in Göreme for the next edition of our Search Retreat.
Expect thoughtful conversations, collaborative sessions, remote working sessions, shared dinners, Cappadocia adventures and plenty of room for the discussions that usually happen after the conference ends.
Only 12 rooms are available. Maximum 16 guests.
Expect thoughtful conversations, collaborative sessions, remote working sessions, shared dinners, Cappadocia adventures and plenty of room for the discussions that usually happen after the conference ends.
Only 12 rooms are available. Maximum 16 guests.
This isn’t another conference.
Some of the best conversations at Search ’n Stuff have never happened on stage. They happen over breakfast. On a walk. Around the dinner table. When somebody opens their laptop and says: “Can I show you what we’re actually struggling with?”
SnS Salon was created to make more room for exactly those moments. Instead of squeezing hundreds of conversations into a packed event schedule, we’re bringing together a deliberately small group of people working across SEO, AI Search, GEO, content, paid media, analytics, digital growth and technology.
There will be facilitated discussions and collaborative sessions. But there will also be space.
SnS Salon was created to make more room for exactly those moments. Instead of squeezing hundreds of conversations into a packed event schedule, we’re bringing together a deliberately small group of people working across SEO, AI Search, GEO, content, paid media, analytics, digital growth and technology.
There will be facilitated discussions and collaborative sessions. But there will also be space.
- Space to think.
- Space to ask better questions.
- Space to share what’s actually working, and what definitely isn’t.
- And space to get to know the people you’re spending four days with.
Why Cappadocia?
Because if we’re asking sixteen people to step away from their usual routine for four days, we want to take them somewhere worth remembering. Our home for the retreat will be Sobek Stone House in Göreme, Cappadocia this time.
Think stone architecture, open landscapes, long breakfasts, sunsets, valleys and hundreds of hot-air balloons rising over Cappadocia in the early morning.
It gives us exactly what we want from SnS Salon: A beautiful place to slow down, think differently and have better conversations. And yes, there is a very real possibility that your morning starts with: ☕ + 🎈 + Cappadocia sunrise.
We’ll take it.
Think stone architecture, open landscapes, long breakfasts, sunsets, valleys and hundreds of hot-air balloons rising over Cappadocia in the early morning.
It gives us exactly what we want from SnS Salon: A beautiful place to slow down, think differently and have better conversations. And yes, there is a very real possibility that your morning starts with: ☕ + 🎈 + Cappadocia sunrise.
We’ll take it.
What will we actually do?
SnS Salon isn’t built around a traditional speaker agenda. We’re not publishing 20-minute talk titles nine months in advance and then making everyone sit in rows for four days with this format. Instead, the programme will be built around conversation, collaboration and the people joining us. Expect a mix of:
Salon Discussions
Small-group conversations around SEO, AI Search, GEO, content, paid media, analytics, business and the future of digital marketing.
Peer Problem-Solving
Bring a problem, an idea, a project or something you’re trying to figure out. Sometimes fifteen other smart people are more useful than another slide deck.
Optional Co-working
Quiet time to work, compare notes or get another pair of eyes on something.
Proper Networking
No awkward speed networking.
Four days together tends to solve that naturally.
Four days together tends to solve that naturally.
Long Tables
Breakfasts and dinners are part of the retreat experience, not gaps between sessions.
Cappadocia
We’re not travelling all the way to Cappadocia to sit inside a meeting room from 09:00 to 18:00. There will be time to explore 😉
A Rough Rhythm
We intentionally won’t over-programme the retreat, but here’s roughly how the four days will flow.
Wednesday, 26 May
Arrive · Settle In · Welcome
Arrive in Cappadocia, check into Sobek Stone House and meet the group. We’ll kick things off with welcome drinks and our first dinner together.
Thursday, 27 May
Salon Day
Breakfast together followed by our first Salon conversations, collaborative sessions and plenty of coffee. We’ll break up the structured discussions with time to work, walk, talk and continue conversations informally including #metime for yourself. Dinner together in the evening.
Friday, 28 May
Search, Ideas & Cappadocia
Another morning of Salon discussions followed by time to experience Cappadocia.
Think exploration, viewpoints, local experiences and conversations that probably started at breakfast and somehow lasted until dinner.
Think exploration, viewpoints, local experiences and conversations that probably started at breakfast and somehow lasted until dinner.
Saturday, 29 May
What Comes Next?
Our final full day together. We’ll reflect on what we’ve learned, explore the ideas that emerged during the retreat and give everyone space to talk through what’s next. Then we’ll finish with one final dinner together.
Sunday, 30 May
Breakfast · Goodbyes · See You Somewhere Else
One last breakfast before everyone heads home. Hopefully with considerably more ideas, and contacts you actually remember.
Your Home for Four Nights
Sobek Stone House – Göreme · Cappadocia · Türkiye
Your SnS Salon ticket includes accommodation from:
Check-in: Wednesday, 26 May 2027
Check-out: Sunday, 30 May 2027
That’s four nights in Cappadocia. We’ve reserved 12 rooms for the retreat and are offering two booking options.
Choose Your Room
EARLY ACCESS
Private Room
One guest · Private Luxury Room · Four nights
Perfect if you’re travelling solo and want your own space. Your ticket includes:
Limited private rooms available.
Shared Room
Two guests · One shared Luxury Room · Four nights
That’s €745 per person when booking together. Your booking includes for both guests:
Early Access Won’t Last Forever.
These prices are available for our first release of rooms. Once the Early Access allocation is gone, prices will increase to:
Private Room: €1,195
Shared Room for Two: €1,690
There are only 12 rooms in total and a maximum of 16 people can attend. So in this case, sold out really does mean sold out.
What’s Not Included?
Unless we specifically announce otherwise, your booking does not include:
We’ll share recommended travel routes, transfers and optional activities with confirmed guests closer to the retreat. And guess what? If we find a headline sponsor, we may bring some complimentary surprises for tours and gifts.
Getting to Cappadocia
Sobek Stone House is located in Göreme, Cappadocia, Türkiye. The two main airports serving Cappadocia are:
Nevşehir Kapadokya Airport
Kayseri Erkilet Airport
Already Have a Search ’n Stuff Retreat Credit?
If you’re one of our Blind Date Package holders, you can use your eligible SnS Salon / Search Retreat credit towards Cappadocia. Your room will remain private where your package includes private accommodation.
Want to bring somebody with you? Where your room has additional capacity, you may also be able to add an additional guest for an extra fee. Contact us before booking publicly and we’ll help arrange it.
Want to bring somebody with you? Where your room has additional capacity, you may also be able to add an additional guest for an extra fee. Contact us before booking publicly and we’ll help arrange it.
FAQ
Frequently asked questions
When is SnS Salon Cappadocia?
26–30 May 2027. Arrival is on Wednesday, 26 May and departure is on Sunday, 30 May.
How many people are attending?
A maximum of 16 guests. We won’t increase that number once tickets sell out.
How many rooms are available?
We have 12 rooms allocated to Search ’n Stuff.
Is accommodation included?
Yes. Your ticket includes four nights’ accommodation at Sobek Stone House.
Is breakfast included?
Yes. Breakfast is included every morning.
Are dinners included?
Hosted group dinners included within the final retreat programme are covered by your ticket. We’ll share the exact meal schedule with guests closer to the event.
Can two people share a room?
Yes. Choose the Shared Room for Two option.
Can I attend alone?
Absolutely. Most people at Search ’n Stuff events don’t arrive knowing everyone — and that’s never stopped us before.
Are flights included?
No. Guests arrange their own travel to Cappadocia.
Are airport transfers included?
Not currently. We’ll help coordinate arrival information and recommended transfer options closer to the event.
Are balloon flights included?
No. Balloon flights and other optional excursions are booked separately unless we specifically add an activity to the official programme.
Will there be speakers?
Not in the traditional conference sense.
SnS Salon is deliberately built around conversations, peer learning and collaborative sessions rather than a stage full of presentations.
We may invite guests to lead particular conversations or workshops, but everyone in the room is expected to contribute.
What happens after I book?
You’ll receive your booking confirmation first. As the retreat gets closer, we’ll create a private attendee group and share:
- Travel recommendations
- Arrival information
- Optional activities
- Programme updates
- Guest introductions
- Everything else you need for Cappadocia
Some Rooms Change Your View.
Hopefully this one changes a little more than that.
4
Nights
Nights
16
People
People
No giant
stage
stage
No endless networking queue
Just good people, useful conversations, a ridiculous Cappadocia backdrop and enough time to see where those conversations go.