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Meet Our Speakers
Welcome to the Search 'n Stuff Speakers' Hub! This vibrant platform showcases a dynamic array of professionals, thought leaders, and innovators from diverse fields who have already joined us at previous Search 'n Stuff events or accepted speaking at our upcoming events. Each speaker brings a unique perspective, enriched by their personal journeys and professional expertise. Whether they are industry veterans, pioneering researchers, or influential leaders, our speakers are united by their passion to share knowledge and inspire our community.
Yagmur Simsek
Founder of GCS Network | SEO Manager @ Philip Morris InternationalEU Search Awards 'Rising Star' Silver Winner'22
Enthusiastic and results-driven, an SEO & Content Strategist with experience in project management, data analysis, and creating reports. Yagmur has developed a strong knowledge of managing old and creating new marketing channels, especially in digital platforms thanks to her previous work experiences in the marketing field. Her skills include content management, content strategy & creation, editorial project management, content writing/editing, SEO content strategy, social media management, and keyword research.
- Profession SEO & Content Strategist
- Email yagmursimsekuk@gmail.com
- Company Philip Morris International
- Website https://yagmursimsek.co.uk
Tugce Durmusoglu
Founder of Orbital SEO AgencyWith nearly a decade navigating through the digital sector, Tugce's journey has been enriched with extensive experience and mastery in SEO consulting, spanning a wide array of industries. In her tenure with various agencies, She had the privilege of offering SEO consultancy to over 200 brands. Notable among them are industry powerhouses such as L’oreal Turkey, Pladis Global, Godiva, Hürriyet Emlak, Fibabanka, and Kariyer.net, for whom she crafted strategies to fortify and elevate their digital presence, ensuring meaningful and tangible results.
Three years ago, Tugce embarked on a new journey, founding Orbital, her SEO consultancy agency. Alongside her stellar team, they deliver holistic and data-driven SEO services to brands, ensuring their digital strategies are not only robust but also consistently yield profitable outcomes.
She is also a dedicated SEO educator and a speaker at conferences, where she loves sharing the knowledge she’s accumulated over the years and discussing the latest in the ever-evolving world of search engine optimisation.
- Profession SEO and Digital Marketing
- Email durmusoglu.tugce@gmail.com
- Company Orbital Agency
- Website https://orbitalagency.co
Gamze Nurluoglu
Communication Professional | GN İletişim I DanışmanlıkGamze Nurluoglu, serves many global and local brands in the field of digital communication and provides consultancy in fuel, tourism, clothing, health, and technology sectors with her company of the same name.
Gamze Nurluoglu, her expertise on the algorithms of digital platforms consultancy for the effective and correct use of digital media for individuals and institutions is a company that provides training. She provides consultancy including brand positioning, in the areas of strategy, digital channel management, content development and digital project development to her global and local clients.
- Profession Digital Communication
- Email gamze@gamzenurluoglu.com
- Company GN İletişim | Danışmanlık
- Website https://gamzenurluoglu.medium.com
Mert Erkal
International SEO Expert | Founder of StradijiHe is the founder of Stradiji, which has provided Search Engine Optimization (SEO), Conversion Optimization and Digital Ads consulting services since 2010.
Stradiji creates digital marketing strategies for companies of all sizes, enables them to be implemented and increases the awareness and influence of the companies they serve in the online and offline world.
- Profession SEO
- Company Stradiji
- Website https://seosdinersclub.beehiiv.com
Eray Dinc
Co-founder of Recontact Games | Head of Digital Game Design Department @ Beykent UniversityHe was born in Istanbul in 24th January 1988. He studied Communication Design and Cinema Directing at Istanbul Kultur University. He won more than 10 international awards for his films and video art works. He completed his Master’s Degree in Cinema-TV at Kadir Has University. He was the head of the cinema department for 4 years at the Sadri Alışık Cultural Center. In 2014, he wrote the interactive film making book called Making Movie Without Money. He is co-founder of Recontact Games which combines cinema & video games into a new art form through pioneering technologies. His first game Recontact Istanbul won “The Best Game Award by App Store”. Video games were also exhibited in art galleries such as Pera Museum as an extension of video art. It was also awarded The Best App award at the Los Angeles New Media Film Festival. He completed his (Ph.D.) Proficiency in Arts, Cinema-TV at Beykent University. His second video game Eyes of Sky debuted on platforms as the world’s first cinematographic game and won international awards such as IMGA San Francisco. Dinç is also the co-founder of Kıraarthane which is a social impact project provides free new media art design to village children. Dr. Eray Dinç is Head of Digital Game Design Department and Asst. Professor in Beykent University, Faculty of Visual Communication. His passion to use the camera as a narrative tool.
- Profession Digital Game Design
- Company Recontact Games
- Website https://eraydinc.tumblr.com
Can Arda
Mythaverse Co-Founder & Blockchain EnthusiastCan completed his undergraduate and postgraduate studies at University College London (UK) and London School of Economics and Political Science (UK) respectively, primarily focusing on the domains of economics and innovation management. Both of his dissertations were based on economic analyses and business strategy optimisations related to start-up businesses. He then completed an executive program on blockchain technology at the Massachusetts Institute of Technology.
Following his graduation, given his interest in technology, Can started a renewable energy consulting company and evolved it into an <owners engineering> company, covering a scope ranging from preparing financial feasibility models for power plant investments to writing technical specifications to be used in public tenders. Throughout his career, he worked with a wide range of clientele with institutions ranging from international banks and the government energy ministries.
Given his competency in economics and practice in business start-ups, coupled with his interest in blockchain technology, Can found the opportunity to specialise in blockchain projects, primarily on the blockchain gaming vertical where his know-how and interests converge.
- Profession Blockchain
- Company Mythaverse
Serbay Arda Ayzit
Managing Director @ Opt.d.comSerbay has been working on digital marketing for 14 years. He mostly worked in agencies, and currently, he is the managing director at Optdcom. Also, he is a co-founder of a content marketing agency named Contentus. He loves spreading digital marketing knowledge to those who want to learn because of that he started lecturing in Universities. Currently, he is teaching about Digital Marketing at Kadir Has University and co-lecturer at Boğaziçi University. He is also an international speaker who went to 5 different countries to speak. Lastly, he loves marketing tools and helping oncrawl (awarded SEO tool) as a proud member of their advisory board.
- Profession Digital Marketing & SEO
- Email serbayarda@gmail.com
- Company Opt.d.com
Ozan Ketenci
Generative AI Strategist, SEO & Web Analytics Consultant | VP, Consulting & Strategy @ Zeo AgencyOzan is the VP of Consulting & Generative AI Strategist at Zeo where he first started to work as an SEO intern in 2015. During his Digital marketing career, he provided SEO consultation to leading websites of Turkey such as Hepsiburada, MediaMarkt, sahibinden.com. Ozan, who has graduated from ITU, started mentoring at ITU Çekirdek in 2019. Sharing his experiences with the community is one of his top priorities. He enjoys taking part in events as an instructor or a speaker.
- Profession Digital Marketing & SEO
- Email ozanketenci@gmail.com
- Company Zeo Agency
Amie Sparrow
Founder of Enough Digital and SEO training brand SEO WTF- Profession Digital PR & SEO
- Email amie@enoughdigital.com
- Company Enough Digital
- Website https://www.enoughdigital.com
Batuhan SASI
Technical SEO Consultant in iGaming | T-Shape SEO-Driven Entrepreneur | Author at batusasi.comBatuhan SASI, author of Batusasi.com. He writes about SEO-Driven solopreneuring strategies and tactics. He conducts all kinds of SEO testings (On-Page, Off-Page, Technical, Black/Grey/White Hat and SEO-related tools) and share their case studies publicly. Currently working in iGaming industry.
- Profession Technical SEO
- Company iGaming
- Website https://batusasi.com
Giulia Panozzo
Director of Customer Acquisition, Freelance Neuromarketing ConsultantGiulia is an in-house Director of Customer Acquisition and a freelance neuromarketing consultant, with expertise in technical SEO and international strategy for e-commerce. She previously worked on global organic growth for websites of the caliber of RS Components and Expedia. Before landing on digital marketing, Giulia obtained a MSc in Cognitive Neuroscience and Clinical Neuropsychology and worked in academic research published internationally. She now leverages her background in Neuroscience research to drive customer acquisition tests informed by cognitive patterns and bias, and has recently launched her own consultancy, Neuroscientive. Giulia is a regular speaker at international industry conferences, where she talks about customer behaviour, search and data analytics.
- Profession SEO, Neuroscience, Customer Acquisition
- Email giulia@neuroscientive.com
- Company StockX
Lorcan Fearon
Senior SEO Specialist & Operations Lead at StudioHawk UKBorn and raised in Kent in the UK, and a keen historian at heart, Lorcan left to study History and English at Loughborough University in 2014. After getting his degree three years later, Lorcan stayed in the East Midlands and got his first start in SEO at a digital marketing agency in Nottingham in 2018. Working across many different fields of digital marketing, Lorcan took to SEO, Content & UX Design.
Lorcan was the first hire of the London office and started working at StudioHawk in 2020, joining Anthony and helping the agency to grow as well as training new members of the team.
- Profession SEO
- Email lorcan@studiohawk.co.uk
- Company StudioHawk
Baris Asa
Growth Marketing ConsultantBaris is a growth marketing, demand generation, and customer lifecycle management expert with 7+ years of experience driving user and revenue growth for B2C and B2B SaaS companies. He leverages his expertise to empower clients by optimizing marketing funnels, crafting and executing GTM strategies, and conducting an in-depth analysis of website and product metrics to derive actionable, data-driven insights.
- Profession Demand Generation, Customer Lifecycle Management, Marketing Automation, CRM
- Email barisasa@gmail.com
- Website https://barisasa.com/
Will Kennard
Search Consultant @Very Good SEO12+ years in search, working across brands from startup to enterprise, fitness industry founder.
With a specialism in search strategy, he uses his experience to help organisations understand the importance of improving all marketing channels to influence demand-led marketing, as well as take control of technical SEO & effective content at scale.
- Profession SEO
- Email will@verygoodseo.agency
- Website https://willkennard.com/
- Company Very Good SEO
Begum Kaya
SEO Manager, Uprise UpOnce an international SEO nomad, Begum made the leap to being an SEO Manager at Uprise Up. Now, happily 'converted' back to the agency realm,she is helping charities develop genuinely effective strategies with minimal fuss.
Begüm also moderates the Opinionated SEO Opinions web series, a collaborative venture with The Gray Dot Company, where she shares insights and experiences and gets to talk to brilliant hosts and guests who are enriching the industry.
It was the active and welcoming sense of community that first attracted her to SEO, so it’s her personal mission to both learn from and contribute to that community - she has spoken at a number of industry conferences, including Brighton SEO and SERPConf.
Beyond her professional life, she’s a passionate yogini, which means she’s flexible even when her calendar isn’t.
- Profession SEO
- Email begum@begumkaya.com
- Website https://begumkaya.com/
- Company Uprise Up
Burak Ustun
Senior Program Manager @ Amazon | Tech Strategy & Growth ExpertBurak is a tech strategy and growth leader, expert, and advisor with 8 years of experience in strategy, marketing, and tech-savvy program management.
Currently, he works as a Senior Program Manager in Amazon London office, leading efforts to boost the adoption and growth of pickup locations in the UK and European markets. Previously, he worked as a Pathways Operations Manager at Amazon UK within an accelerated leadership program with an acceptance rate of less than 5% designed to rapidly develop high-potential leaders. Before that, he built a targeting strategy for web3 startups for Amazon Web Services (AWS) in London as an MBA Summer Associate.
On top of those, Burak has completed several entrepreneurial initiatives such as co-founding a windsurfing school, building a travelling blog/e-commerce business, and co-developing algorithmic trading bots on cryptocurrency and the US Stock Market. Currently, he contributes as a tech mentor at Oxford Entrepreneurs and ITU Cekirdek Incubation Centre, empowering aspiring tech entrepreneurs.
Burak earned his MBA degree from the Said Business School, University of Oxford, with a distinguished scholarship and a BS in Business Administration from Middle East Technical University, one of the most prominent universities in Turkey.
- Profession Tech Strategy & Growth
- Email ustunbk@gmail.com
- Website https://bio.site/burakustun
- Company Amazon
Matilde Melo
Senior SEO Analyst at Re:signalMatilde Melo is a Senior SEO Analyst at Re:signal with seven years of digital marketing experience, specialising in SEO for four years. She focuses on optimising organic growth strategies for large-scale e-commerce clients. With expertise in both content and technical SEO across diverse industries, Matilde is dedicated to delivering impactful results through digital innovation.
- Profession SEO
- Email matilderpmelo@hotmail.com
- Company Re:signal
Jonathan Moore
SEO and Analytics Consultant at Jonathan Moore ConsultancyJonathan Moore is a technical SEO and analytics consultant with over 15 years’ experience. He enjoys using data to solve problems and helps clients in the ecommerce space.
- Profession SEO, Analytics
- Email jon@jonathanmoore.digital
- Company Jonathan Moore Consultancy
Ozden Akyildiz
Paid Social Campaign Manager at AmazonAs a Paid Social Campaign Manager at Amazon, Ozden has over a decade of experience in the digital marketing ecosystem, with a holistic point of view. She is passionate about creating and executing effective brand communication and strategy, leveraging digital marketing and social media platforms. Ozden holds a Facebook/Meta Media Buying & Planning Certification, demonstrating her proficiency and expertise in this domain.
She possesses a deep knowledge and hands-on experience in analyzing data and drawing actionable insights for business objectives. Ozden has an advanced understanding of digital media KPIs and data-driven marketing, enabling her to optimize the performance and ROI of her campaigns. Additionally, she excels in team leadership, project planning and management, communication, and analytical skills, which she has developed through working with creative and media agencies. Ozden is always eager to learn new tools and techniques and to collaborate with diverse and talented professionals.
- Profession Paid Social, Digital Marketing
- Email akyildizozden@gmail.com
- Company Amazon