Ayisha Yousef
Founder at What Matters Media
Ayisha Yousef has over a decade of experience in performance marketing. She has led Search activity for brands including Selfridges, TK Maxx and Reebok, working across highly competitive markets.
She leads What Matters Media, an independent performance marketing agency focused on commercial clarity, strong fundamentals and decisions that drive sustainable growth.
She leads What Matters Media, an independent performance marketing agency focused on commercial clarity, strong fundamentals and decisions that drive sustainable growth.
Join Ayisha Yousef at:
Search ’n Stuff
London Conference 2026
🗓️ Date: 26 June 2026
🎤 Topic: TBD
📍Venue: Emirates Stadium – Home of Arsenal Football Club, London, UK
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