Speakers Hub
Abdullah Can Gurcan is a digital marketing veteran with nearly 30 years of experience. He began optimizing for Hotbot and Altavista in 1995 and has since mastered SEO, SEA, Display, and Programmatic advertising.
As Team Lead at Peak Ace AG in Berlin, he develops strategies for major international brands.
He’s shared his knowledge as a lecturer at Eastern Mediterranean University and former Marketing Director at Antalya Bilim University. His international experience includes significant roles with hotel chains and travel companies across Türkiye, United States and Germany.
Can is fluent in English, German, and Turkish, making him a truly global speaker. His talks blend cutting-edge strategies with historical context, providing audiences with both practical takeaways and inspiring visions of the future of digital marketing.
Abdullah Dol is a young serial entrepreneur born in Istanbul and the founder of Areplay Studio. With his interest in cybersecurity and the gaming industry, he aims to raise awareness in these fields by developing innovative projects. By founding the Young Serial Entrepreneur platform, he guides young people on their entrepreneurial journeys. He actively works in many NGOs and organizations, contributing to the fields of technology and sustainability.
A journey from many global SEO projects to the SEO management of a global product. Adem is currently the SEO Manager at SIXT ride, based in Munich, a premium chauffeur and ride-hailing service available in many cities around the world. Prior to his current role, he provided SEO consultancy services to international brands across a number of countries and worked as an SEO manager at a digital marketing agency. Adem has a background in both technical and data driven SEO and actively shares his knowledge through blog posts and webinars.
Aleyda Solis is an SEO consultant and founder of Orainti -a boutique SEO consultancy advising top brands worldwide-, speaker and author. She shares the latest news and resources in SEO in the SEOFOMO News, the SEOFOMO Newsletter and Digital Marketing in MarketingFOMO, organizes the SEOFOMO Meetup series, provides SEO tips in the Crawling Mondays video series, and a free SEO Learning Roadmap called LearningSEO.io.
Amie Sparrow is Founder of digital marketing agency Enough Digital and SEO training brand SEO WTF. A leader in her field, she has led SEO & Digital PR departments to achieve results for brands both in-house and agency side since 2016 before founding her own agency in 2021.
Amie started her career as a news journalist in Chicago before moving into digital and traditional PR and marketing roles, in a career spanning more than 18 years and three countries.
Andy Chadwick has spent the best part of a decade in SEO, working both in-house and agency-side before co-founding Snippet Digital and Keyword Insights—a SaaS tool designed to help businesses become topical authorities. More than just an SEO, Andy is an entrepreneur who has built multiple businesses to seven figures, blending data-driven strategy with innovation to drive growth.
Anthony Barone is the Co-Founder & Managing Director of StudioHawk UK. Anthony has grown StudioHawk in the UK to a team of 15 and 90 clients, navigating the advanced and competitive UK market. He has worked with some big brands like Reebok, GRIND, REFY, RIXO, Kingspan and the University of Cambridge.
Anthony originally came from a background of Hospitality and Sports, completing a Bachelor’s Degree in Sports Management, while working in a nightclub, pub and also at the Richmond Football Club for 5 years.
Arnout Hellemans is a Dutch tech SEO and online strategy consultant who has been freelancing since 2009. And has been working in e-commerce, publishing, B2B, and lead gen companies on their SEO / CRO and Strategy. He mostly works in the UK and US market at this moment even though he is based in Amsterdam. He has shared his insights and findings at loads of conferences and has appeared on quite a few podcasts. He is driven by making the web a less frustrating place.
Ashley Liddell is the Co-founder and Creative Strategy Director at Deviation, the creator-led search agency. Ashley is a content marketer with a focus on putting “search” at the heart of holistic marketing strategies. Ashley’s work has focused on the development of a ‘search everywhere’ proposition, combining the skills developed over the last 5 years of working with global brands, across multiple industries, on their search and digital PR approaches. In 2024, Ashley launched Deviation, an agency that tasks itself with building organic visibility, growing share-of-search and building communities for brands. Ashley’s views on ‘Search Everywhere’ and the role of the expanding search universe within SEO strategy offer brands unique and valuable insights which quickly translate into proven activations.
With over 5 years of experience as a UX Designer, Aytaç Kal have provided design services to numerous local and global brands.
Among these brands there are Yapıkredi, Idefix, Vitra, TOGG, Avansas, Dream Games, Denizbank, Telenity, Ingosa, Monay, EasyCep, Otelz, Gardrops, Workindo and the Istanbul Airport. Istanbul airport application and website earned awards from various sources. Aytaç Kal is working as UX Lead at Creathive and for over a year now, he has been serving as Istanbul Local Leader at the Interaction Design Foundation(IxDF) that is the world’s largest online design school globally with over 150,000 graduates. Aytaç Kal organizes some UX workshops in different cities in Turkey, 1:1 mentoring program and also provides consultancy. In addition he produces some original content on Medium.
With a background in tourism and hospitality, Baki transitioned into the world of SEO with Fez Digital. After 1.5 years honing his skills as an SEO specialist, he joined WhitePress® Turkey as Sales Manager. He then moved to the WhitePress® International team, spending two years as a Business Development Specialist, representing the company at numerous SEO events across Europe.
His expertise lies in Digital PR, link building, and content marketing. He combines a deep understanding of these areas with proven sales abilities. Since November 2024, he has served as WhitePress®’s Regional Manager for the MENA region. He is passionate about leveraging his technical knowledge and marketing acumen to drive online growth and build strong brand reputations.
Barış Asa is a seasoned growth marketing expert with over 7 years of experience in driving user and revenue growth for B2C and B2B SaaS companies. His expertise spans demand generation, customer lifecycle management, CRM, and marketing automation. Barış is known for his data-driven approach, helping businesses optimize their digital presence and implement effective growth strategies. He specializes in growth marketing, website optimization, performance marketing, SEO, and conversion rate optimization. With a robust technical skill set, including tools like HubSpot, Clay, Posthog, Segment,, and Amplitude, Barış delivers comprehensive marketing solutions that boost growth and enhance user experiences.
Basak is a Digital Marketing Consultant and Founder of Make Digital Agency, with 7 years of experience in PPC and paid social. She has worked with renowned brands like Saatchi Gallery, Deliveroo, Getir, Philips and Dyson, driving growth through data-driven strategies. Basak specializes in setting digital marketing direction, managing high-performing ad campaigns, and leveraging advanced analytics to optimize performance.
Batuhan Bulut, a graduate of Istanbul University Faculty of Law, has been practicing law as a registered attorney with the Istanbul Bar Association since 2013. Batuhan Bulut, who also completed his Master’s degree in Economic Law at Istanbul Bilgi University, has a published book titled “The Lessor’s Right of Lien”. After practicing law at a well-established international law firm until 2018, Batuhan Bulut now carries out his legal practice and consultancy work at Bulut Süerdem Law Partnership, where he is one of the two founding partners.
Batuhan SASI, author of Batusasi.com. He writes about SEO-Driven solopreneuring strategies and tactics. He conducts all kinds of SEO testings (On-Page, Off-Page, Technical, Black/Grey/White Hat and SEO-related tools) and share their case studies publicly. Currently working in iGaming industry.
Once an international SEO nomad, Begum made the leap to being an SEO Manager at Uprise Up. Now, happily ‘converted’ back to the agency realm,she is helping charities develop genuinely effective strategies with minimal fuss. Begüm also moderates the Opinionated SEO Opinions web series, a collaborative venture with The Gray Dot Company, where she shares insights and experiences and gets to talk to brilliant hosts and guests who are enriching the industry. It was the active and welcoming sense of community that first attracted her to SEO, so it’s her personal mission to both learn from and contribute to that community – she has spoken at a number of industry conferences, including Brighton SEO and SERPConf. Beyond her professional life, she’s a passionate yogini, which means she’s flexible even when her calendar isn’t.
Beril Gurdap, who graduated with high honors from Bilkent University Faculty of Law, actively participated in various student clubs during her academic journey and completed short-term internships at public institutions and long-term internships at leading private institutions in Turkey. Attorney Beril Gürdap provides attentive services to her clients with her strong analytical skills and detail-oriented work discipline. She also stands out with her effective communication, teamwork, and time management skills. Fluent in both Turkish and English, Gürdap is a reliable public speaker and excels in both written and verbal communication.
Berk Öztoprak has worked in various aspects of digital products for over 8 years and, after gaining insight into the dynamics of numerous teams, now continues his career as a Product Growth Manager. He has contributed to many of Turkey’s leading brands and products through A/B testing, focusing on areas such as generating effective test ideas, creating high-converting landing pages, and developing product growth strategies.
Berkay Vuran holds the titles of PSU™, PSFS™, PAL™, PSD™, PSPO™-I, PSM™-I owner, and is a candidate for PMP® certification. He has background in psychology and organizational behavior, having studied at Hacettepe University. Over the course of more than five years, he has assumed various roles, including product manager, product owner, project manager, and technical analyst. His experiences spans across different organizational climates, showcasing his versatility in managing and leading projects.
Beyza Özcan graduated as the top student of her class with high honors in 2023 from the Public Relations and Promotion department at Yeditepe University. Parallel to her academic pursuits, she embarked on her professional career in the FinTech sector since 2019. Beyza joined the blockchain ecosystem as a Binance Angel, participating in various projects. Since 2021, she has expanded her career to include experiences in the Cybersecurity field. Currently, Beyza is actively working as a PR Manager at SOCRadar® Extended Threat Intelligence.
Burak is a tech strategy and growth leader, expert, and advisor with 8 years of experience in strategy, marketing, and tech-savvy program management.
Currently, he works as a Senior Program Manager in Amazon London office, leading efforts to boost the adoption and growth of pickup locations in the UK and European markets. Previously, he worked as a Pathways Operations Manager at Amazon UK within an accelerated leadership program with an acceptance rate of less than 5% designed to rapidly develop high-potential leaders. Before that, he built a targeting strategy for web3 startups for Amazon Web Services (AWS) in London as an MBA Summer Associate.
On top of those, Burak has completed several entrepreneurial initiatives such as co-founding a windsurfing school, building a travelling blog/e-commerce business, and co-developing algorithmic trading bots on cryptocurrency and the US Stock Market. Currently, he contributes as a tech mentor at Oxford Entrepreneurs and ITU Cekirdek Incubation Centre, empowering aspiring tech entrepreneurs.
Burak earned his MBA degree from the Said Business School, University of Oxford, with a distinguished scholarship and a BS in Business Administration from Middle East Technical University, one of the most prominent universities in Turkey.
Can completed his undergraduate and postgraduate studies at University College London (UK) and London School of Economics and Political Science (UK) respectively, primarily focusing on the domains of economics and innovation management. Both of his dissertations were based on economic analyses and business strategy optimisations related to start-up businesses. He then completed an executive program on blockchain technology at the Massachusetts Institute of Technology.
Following his graduation, given his interest in technology, Can started a renewable energy consulting company and evolved it into an <owners engineering> company, covering a scope ranging from preparing financial feasibility models for power plant investments to writing technical specifications to be used in public tenders. Throughout his career, he worked with a wide range of clientele with institutions ranging from international banks and the government energy ministries.
Given his competency in economics and practice in business start-ups, coupled with his interest in blockchain technology, Can found the opportunity to specialise in blockchain projects, primarily on the blockchain gaming vertical where his know-how and interests converge.
In 2013, he entered the field of digital marketing at SEM. Over time, he provided consultancy to more than 200 brands, many of them global, from various sectors including news, automotive, e-commerce, tourism, and many others. After a 7-year SEM adventure, Can Menteş continued his career at Wehkamp company in the Netherlands. He attends digital marketing conferences abroad every year and shares the knowledge he gains there with SEO enthusiasts.
Christoph Kottmann is a freelance SEO and web analytics consultant specializing in e-commerce and growth businesses. His career path took him from journalism to content creation and finally to analytical search engine optimization. He helps B2B and B2C companies with website relaunches, content strategies, and data-driven optimization.
Clara Soteras is an SEO for News Publishers and Digital Strategy Consultant. She is currently Head of Innovation and Digital Strategy at AMIC, a local media association with more than 600 members, focused on new projects that incorporate artificial intelligence. Her areas of expertise include attracting new audiences, Google Discover, content planning, SEO functions in a newsroom and business-focused editorial product. She is also an associate professor at the Autonomous University of Barcelona and
teaches SEO for News at other business schools. She is part of the judging panel for different search awards such as the Global, European or UK Search Awards and has been a member and judge for the Online News Association, WAN-IFRA and LION Publishers. She is also one of the expert contributors to the evaluation of the IA Act code of practice of the European Commission’s IA Office. She has been the Director of SEO and Product at El Nacional, a Spanish media company, and SEO Manager at betevé, a local TV channel in Barcelona. She actively participates in SEO, AI, journalism and media conferences, giving presentations, round tables and debates with other experts in the sector. She is part of the #MujeresEnSEO community and the SEO association in Catalan, as well as a member of Google Product Experts, where she shares knowledge with other professionals.
Dawn Anderson is the founder of SEO consultancy and digital marketing agency, Bertey, based in Manchester, UK.
Dawn is an international conference speaker (UK, US, AUS, IT, FR, ES), covering advanced technical SEO and digital marketing topics. Dawn has spoken at some of the leading global search marketing conferences, including Pubcon (Las Vegas and Florida), SASCON, Brighton SEO, SMX (London (UK), San Jose (US), Milan (Italy), MozCon (US) and State of Search (US).
Dawn is qualified in digital marketing strategy with both a Pg Dip DigM (Post Graduate Diploma) (IDM) and a Master of Science (MSc) in (Digital Marketing Strategy). Dawn is a Fellow of The Institute of Digital Marketing (FIDM) and a Member of The British Computing Society (MBCS). She also contributes to leading search marketing industry publications such as Search Engine Land, Search Engine Journal, The SEMPost, State of Digital, and Smart Insights. Dawn is currently studying for her second MSc in Computer Science and Data Science.
Defne Babat is a digital marketing and growth strategist who has worked with some of Turkey’s leading e-commerce companies, focusing on performance marketing, SEO, app growth, and full-funnel optimization. She currently leads strategic marketing initiatives as part of the CEO Office at Karaca Group, overseeing multi-brand and multi-market digital operations. Her approach centers on data-driven decision-making, marketing efficiency, and delivering measurable business outcomes.
Dixon Jones, a respected veteran in SEO since 1999, is the CEO of InLinks.net, focusing on entity-based optimization. He was instrumental in his former role as Marketing Director at Majestic. A renowned international speaker and thought leader, Dixon brings deep expertise in search marketing and data analysis.
Elias works at the intersection of SEO/SEM, data science and software development. He is the creator and maintainer of advertools, a Python package and command-line tool for digital marketing people, which has been downloaded more than 3.5 million times. Among other things, advertools provides an SEO crawler, tools for creating search ads, log file analysis, XML sitemaps, robots tools, and more. He is also the author of the book Interactive Dashboards and Data Apps with Plotly and Dash.
Elif Büşra Yapıcı started her career at Adxclusive Digital Marketing agency. She continued to manage the advertising accounts of various brands in different sectors at Wavemaker and Mindshare agencies within GroupM. After 4 years of agency experience, he has been working as a media planning and performance marketing manager at Turkcell for the last 4 years.
Ema Fulga is a freelance copywriter and the founder of decipher., a UK-based creative agency dedicated to brands with strong personalities. Over the past seven years, she has collaborated with companies such as Publicis, the World Intellectual Property Organization, NTT DATA, the Covenant House New Jersey, and Grupo Planeta, among others. Beyond decipher., Ema is publishing her first children’s book, completing her debut historical novel, and co-owning a beauty import and distribution business.
Emma-Jane Stogdon is Senior SEO Content Specialist at Wise, a global technology company, building the best way to move and manage the world’s money. As part of the Wise SEO team, she produces strategic content for the UK blog, on topics such as personal finance, global travel and international living. Drawing on 5+ years of SEO experience and over 15 years as a copywriter and filmmaker, Emma-Jane excels at crafting creative content ideas that achieve significant search visibility.
He graduated from Sabancı University’s Business Management department in 2006. He completed a non-thesis master’s degree in Software Engineering at Boğaziçi University and a thesis-based master’s degree in Liberal Arts at the University of Chicago. He began his professional career as a project assistant at TÜSİAD-SÜ Competition Forum. From 2017 to 2022, he served as the Director of Entrepreneur Relations at Keiretsu Forum Turkey, where he coordinated the investment processes of 53 technology startups. As of 2023, he continues his role as the Manager of the Founders Hub program at Microsoft Turkey.
He was born in Istanbul in 24th January 1988. He studied Communication Design and Cinema Directing at Istanbul Kultur University. He won more than 10 international awards for his films and video art works. He completed his Master’s Degree in Cinema-TV at Kadir Has University. He was the head of the cinema department for 4 years at the Sadri Alışık Cultural Center. In 2014, he wrote the interactive film making book called Making Movie Without Money. He is co-founder of Recontact Games which combines cinema & video games into a new art form through pioneering technologies. His first game Recontact Istanbul won “The Best Game Award by App Store”. Video games were also exhibited in art galleries such as Pera Museum as an extension of video art. It was also awarded The Best App award at the Los Angeles New Media Film Festival. He completed his (Ph.D.) Proficiency in Arts, Cinema-TV at Beykent University. His second video game Eyes of Sky debuted on platforms as the world’s first cinematographic game and won international awards such as IMGA San Francisco. Dinç is also the co-founder of Kıraarthane which is a social impact project provides free new media art design to village children. Dr. Eray Dinç is Head of Digital Game Design Department and Asst. Professor in Beykent University, Faculty of Visual Communication. His passion to use the camera as a narrative tool.
Erkut Köse is a results-driven SEO professional with over 7 years of expertise in the organic growth arena. He currently serves as SEO Manager at 3GEN Digital Growth Agency, where he orchestrates organic search strategies, technical optimizations, and scalable solutions to elevate brand visibility. Throughout his career, he has collaborated with industry leaders such as BtcTurk, Koçtaş, Porland, Otelz and Sportive, driving transformative SEO campaigns that deliver measurable business impact.
With nearly 10 years of specialized experience in technical SEO, he has focused exclusively (and fortunately) on eCommerce business models, gaining a deep expertise in the technical foundations required for a successful SEO strategy. His experience spans from optimizing international eCommerce platforms struggling with complex technical challenges to scaling up existing online shops across multiple markets.
Gabi Troxler is the co-founder and former CCO & SEO lead of feey.ch, an award-winning Swiss ecommerce startup. Prior to launching her own venture, she drove organic growth for large enterprises in healthcare, finance, and HR. Now an indepdendent SEO consultant, trainer, and speaker, Gabi helps businesses leverage content and SEO to build thriving customer relationships. Outside work, she enjoys reading fantasy and sci-fi, sports, and learning about birds and astrophysics.
Gamze Nurluoglu, serves many global and local brands in the field of digital communication and provides consultancy in fuel, tourism, clothing, health, and technology sectors with her company of the same name.
Gamze Nurluoglu, her expertise on the algorithms of digital platforms consultancy for the effective and correct use of digital media for individuals and institutions is a company that provides training. She provides consultancy including brand positioning, in the areas of strategy, digital channel management, content development and digital project development to her global and local clients.
Gerry White is a seasoned professional with over 20 years of experience in technical marketing, SEO, analytics, and digital growth strategies. He has worked with diverse clients, spoken at international conferences, and judged prestigious industry awards. Gerry has held key roles at companies like Just Eat, Rise at Seven, and Oda, and is currently the Vice President of Growth at Mirador Local. As a co-founder of Take It Offline unconference events, he continues to contribute to knowledge sharing within the industry, solidifying his position as a distinguished professional in the field of SEO and technical marketing.
Giulia is an in-house Director of Customer Acquisition and a freelance neuromarketing consultant, with expertise in technical SEO and international strategy for e-commerce. She previously worked on global organic growth for websites of the caliber of RS Components and Expedia.Before landing on digital marketing, Giulia obtained a MSc in Cognitive Neuroscience and Clinical Neuropsychology and worked in academic research published internationally. She now leverages her background in Neuroscience research to drive customer acquisition tests informed by cognitive patterns and bias, and has recently launched her own consultancy, Neuroscientive.Giulia is a regular speaker at international industry conferences, where she talks about customer behaviour, search and data analytics.
Gökçe Gülcüler, who completed her undergraduate and graduate studies in Aeronautical Engineering at Istanbul Technical University, MBA at Koç University, and MBA program at North Carolina, has experience in various fields such as aviation, cybersecurity, risk management, and social entrepreneurship, and has worked in different institutions both abroad and domestically. Working as a system engineer in aircraft and missile engine design, Gökçe has also been the founding general manager of a social enterprise named Ustamdan. She has been selected as an entrepreneurial fellow by institutions such as the International Youth Foundation, Global Entrepreneurship Summit, Laureate International Network, Endeavor, ITU Çekirdek, and TUBITAK. Gökçe, who consults for technology companies, began producing content as a content designer and moderator in the HBR Turkey Cybersphere program in 2022. Gökçe Gülcüler participates as an invited media member at global conferences such as Websummit, Slush, produces content for different publishing platforms, and moderates at both global and national conferences.
Gokce is a data-driven performance marketer with over 4 years of experience in increasing revenue and ROAS through cross-channel campaigns. She is currently pursuing her MSc in Business Intelligence and Digital Marketing at Brunel University London, where she holds an International Excellence Scholarship. Gokce has diverse experience in the digital marketing landscape, having worked as a Digital Marketing Specialist at Beymen Group, one of Turkey’s largest luxury e-commerce marketplaces, as well as a Senior Digital Marketing Specialist at Zeo Agency, an international digital marketing agency. In addition to her professional experience, Gokce is also the curator of a LinkedIn newsletter, “All About Digital Marketing & Data Analytics,” which serves as a go-to source for all things related to digital marketing and data analytics.
Gülin İzgi Özcan is a digital marketing professional specialized in performance marketing since 2018. After gaining global agency and brand experience in Turkey, Dubai, and New York, she founded Positiv-Us in 2023 to guide brands on their digital growth journeys. The leading brands she has worked with include Garanti BBVA, Philips, Yves Saint Laurent, Lacoste, Rituals, Lego, The Body Shop, and Karaca.
Gus Pelogia is a journalist turned SEO professional, currently a Senior SEO Product Manager at Indeed, the #1 job site in the world. He spoke at events such as BrightonSEO, LondonSEOXL and Wolfgang Essentials. Gus is also a contributor to Moz, Wix and other well-known industry blogs. Working in cross-functional teams including content creators, UX designers, engineers, data scientists, product managers and other teams, he aims to make SEO accessible and easy to understand. His work is focused on impact, buy-in and processes from ideation to release and measurement, avoiding staying in the SEO bubble. He’s from Brazil but built all his SEO career abroad, working in-house and for agencies in Argentina, The Netherlands, and Ireland since 2012. His work has awarded him and his clients industry awards such as The Drum Search Awards and Irish Content Marketing Awards. A frequent guest in SEO podcasts, Gus has been invited to talk about SEO & Product in shows, such as Crawling Mondays, The SEO Sprint, Majestic’s SEO in 2022/2023/2024 series and many others. You can also find his articles on guspelogia.com. From link building to migrations, local and enterprise, Gus has done a bit of everything in SEO. Prior to his marketing career, he worked for some of the largest media outlets in Brazi. One of his most successful ventures was a blog on MTV, and his book Diário de Palco, where he profiled ten people involved in the independent rock scene in Brazil.
Huseyin Arslan is a dedicated professional who has specialized in migration consultancy for over 15 years, offering high-quality services. As the founder of VisAVis Consultancy, he is recognized in the industry for his deep knowledge and experience in immigration law.
VisAVis Consultancy is one of the leading firms providing consultancy and application services for migration, living, and working opportunities in Europe. As the founder and leader of the company, Hüseyin develops personalized strategies for each client, considering their individual stories and needs, and views the application process as a life journey. To date, he has successfully led the settlement process for over 1,000 families.
During his university years, Arslan focused on European Migration disciplines and migration sociology, and he completed his MBA at the London School of Economics.
Hüseyin Arslan’s mission is to provide the best service to his clients and to manage their migration processes as smoothly and successfully as possible. His professional values include honesty, fairness, and customer focus. He adopts a sincere approach to each client, striving to understand their needs and provide the most appropriate solutions. Hüseyin Arslan is married and has two children.
Jonathan Moore is a technical SEO and analytics consultant with over 15 years’ experience. He enjoys using data to solve problems and helps clients in the ecommerce space.
Mark Williams-Cook has over 20 years of SEO experience and is co-owner of search agency Candour, the founder of AlsoAsked, and runs a pet category eCommerce business. Outside of speaking at conferences, Mark has trained over 6,000 SEOs with his Udemy course and runs the CoreUpdates.com SEO newsletter.
Kyle is an experienced GA4 and Analytics consultant with over a decade of expertise. As the founder of KRM Digital Marketing Ltd., he brings valuable insights from both agency and client-side roles. Throughout his career, Kyle has worked with a wide range of organisations, including charities, B2B, B2C, and everything in between.
Lazarina Stoy is an Organic Marketing and ML Consultant, specialising in SEO and data science. She’s also the Founder of MLforSEO – a training platform for organic search marketers. Character-wise, Lazarina is a progress-driven data and automation geek. She’s worked with countless teams in B2B, SaaS, and big tech to improve their organic positioning. Lazarina is an international speaker, educator, and mentor, helping fellow marketers to kick off their data science journey.
Brand manager, content developer, founder and an editor-in-chief with a demonstrated history of working in the marketing industry in 13 years of experience. Skilled in brand strategy, social media, public relations and advertising in various industries such as fashion, healthcare, entertainment and hospitality experienced in Beymen, The Marmara Hospitality Group, Emaar Hospitality and many more. Professionalized in hotel business, hospitality and luxury brand management since two years and keeps counting. A TED College alumni, honored graduate in Advertising from Istanbul Bilgi University, previously educated in Koc University International Relations. She’s an all-time passionate fashion stylist, styling everyone and everything, in everywhere she could.
Born and raised in Kent in the UK, and a keen historian at heart, Lorcan left to study History and English at Loughborough University in 2014. After getting his degree three years later, Lorcan stayed in the East Midlands and got his first start in SEO at a digital marketing agency in Nottingham in 2018. Working across many different fields of digital marketing, Lorcan took to SEO, Content & UX Design.
Lorcan was the first hire of the London office and started working at StudioHawk in 2020, joining Anthony and helping the agency to grow as well as training new members of the team.
Marcel Schröder is a search & data hacker who’s working for over 10 years as a freelancer in SEO, analytics, and performance. From startups to global players, he lives by the motto: ‘Study the data, then trust your gut’. Beyond data, he’s passionate about nature, good food and all things music & podcasts.
Mark Williams-Cook has over 20 years of SEO experience and is co-owner of search agency Candour, the founder of AlsoAsked and runs multiple other websites and a UK e-commerce company. Outside of speaking at conferences, Mark has trained over 8,000 SEOs with his Udemy and in-person course, runs the Core Updates SEO newsletter, organises the annual SearchNorwichXL conference and finds security bugs for sport.
Martin helps humans make computers beep & boop the way they’re supposed to. Mostly to do with websites, really.
Whenever he doesn’t do that, he’s underwater.
Mathilde is fairly new in the SEO industry with only 3 years of experience, but in that time she have worked on some of the most well-known brands in the world and Denmark. She is one of the only SEO’s in the world that is specialized in TikTok SEO, and she’ve previously shared her knowledge on the subject at Search London (June 2023), SEOday in Denmark (Feb 2024) and BrightonSEO in september 2023. She’ve also been featured in Similarweb’s In Search SEO Podcast and Majestic’s SEO in 2024: Additional Insights Podcast.
Matilde Melo is a Senior SEO Analyst at Re:signal with seven years of digital marketing experience, specialising in SEO for four years. She focuses on optimising organic growth strategies for large-scale e-commerce clients. With expertise in both content and technical SEO across diverse industries, Matilde is dedicated to delivering impactful results through digital innovation.
At Noventiq, Mehmet Emre’s role as Marketing Manager for the DNSSense operation is marked by a strategic approach to growth marketing and a deep expertise in Google Analytics. In this dynamic position, he focuses on collaboratively crafting and executing marketing strategies that enhance DNSSense’s market presence and drive lead generation.
By leveraging their extensive knowledge in online marketing, he plays a crucial role in optimizing campaigns and content that resonate with the target audience, ensuring both conversion and retention. The insights derived from data analytics are fundamental in guiding continuous improvement and supporting the upward trajectory of Noventiq’s marketing initiatives.
Berfin Melissa Şafak is a seasoned marketing professional with a specialized focus on tech and product marketing within the SaaS industry. Currently serving as a Marketing Executive at fu3e. in London, Melissa has led impactful branding projects and executed comprehensive product marketing campaigns that have significantly boosted brand awareness and lead generation. Melissa holds a Master’s degree in International Marketing from King’s College London and a Bachelor’s degree in International Relations and Development from the University of Westminster. With over two years of experience, she has successfully driven business growth through strategic marketing initiatives. Her expertise spans demand generation, product lifecycle management, and marketing automation. Known for her data-driven approach, Melissa helps businesses optimize their digital presence and implement effective product marketing strategies.
He is the founder of Stradiji, which has provided Search Engine Optimization (SEO), Conversion Optimization and Digital Ads consulting services since 2010. Stradiji creates digital marketing strategies for companies of all sizes, enables them to be implemented and increases the awareness and influence of the companies they serve in the online and offline world.
SEO with 15+ years’ experience: Leading SEO strategies for top 100 domain in Turkey.
Mete Ali Başkaya is a prominent figure in the blockchain and cryptocurrency space, known for his expertise and educational efforts. Based in Istanbul, Turkey, he has been actively involved in the crypto ecosystem, working with various projects and contributing to the growth of the industry. Mete’s focus on DeFi (Decentralized Finance) and blockchain technology has made him a sought-after lecturer, as he breaks down complex concepts into understandable terms for his audience. His passion for the field and dedication to educating others has established him as a trusted source of information and guidance in the rapidly evolving world of cryptocurrencies and blockchain.
A veteran of Google’s core search departments, I’ve driven explosive growth at startups like Brainly, scaling it to 400M monthly users, and Global Savings Group. Founded my SEO consultancy a decade ago, I’ve delivered organic growth advisory to 100+ companies, while also shaping industry standards as a Judge for Search Awards across Europe, the US, MENA, and the UK. As a Google startup acceleration mentor and a current Stanford leadership student, I’m committed to continuous growth and innovation in the digital sphere.
Mona Aykul works as an E-Learning Consultant with trainings and program design services for digital learning and program development. Digital learning, Gamification, Instructional Design, Project Management and Program Development, Gamification are among her areas of expertise. She is also the co-founder of JustDadZ, a platform specially developed for fathers and children. With this platform, she designs employee experiences with B2B and B2C concepts.She has been working as a scientific researcher in Turkey and Germany to create sustainable learning models for active learning in foreign language teaching.
Dr. Nese Ceren Tosun, an award-winning lecturer, founded Uniqorn Academy following 15 years of interdisciplinary research and innovative teaching in academia. Her goal was to address emerging skills and wellbeing needs in the professional world. With an extensive intersectional portfolio of research & practice in the area of wellbeing at work & in learning places, she now provides coaching, consultancy & corporate trainings. She previously taught subjects such as Leadership, Communication & Innovation, Creative & critical thinking; AI in the Corporate Landscape at the University of Warwick, Sabanci University & Bilgi University.
Ozan Ketenci is a Generative AI Strategist from London, specializing in leveraging advanced technology to scale SEO and digital marketing strategies. At Zeo, where he leads as a strategist, he has pioneered the integration of generative AI technologies, enhancing business operations and elevating client engagement across diverse industries.
His career in SEO spans over a decade, during which he has escalated from an SEO Analyst to leading strategy and consulting, directing a team of over 30 professionals. His work focuses on employing cutting-edge AI tools to deepen analytical capabilities, refine web strategies, and optimize search marketing, ensuring clients achieve top search engine rankings and maximized digital presence.
I am deeply committed to educating and developing others, regularly designing and conducting workshops to advance the understanding of AI applications in SEO.
My passion for continuous improvement and innovation makes me eager to share insights and strategies with peers at international SEO conferences, driving forward the conversation on how AI can transform our industry.
As a Paid Social Campaign Manager at Amazon, Ozden has over a decade of experience in the digital marketing ecosystem, with a holistic point of view. She is passionate about creating and executing effective brand communication and strategy, leveraging digital marketing and social media platforms. Ozden holds a Facebook/Meta Media Buying & Planning Certification, demonstrating her proficiency and expertise in this domain.
She possesses a deep knowledge and hands-on experience in analyzing data and drawing actionable insights for business objectives. Ozden has an advanced understanding of digital media KPIs and data-driven marketing, enabling her to optimize the performance and ROI of her campaigns. Additionally, she excels in team leadership, project planning and management, communication, and analytical skills, which she has developed through working with creative and media agencies. Ozden is always eager to learn new tools and techniques and to collaborate with diverse and talented professionals.
Petra Kis-Herczegh grew up in Budapest, Hungary and she’ve lived in the UK since 2014. Petra previously spoke at a number of international conferences, such as SearchLove, MozCon, BrightonSEO, and local meetups, where alongside sharing more technical and practical tips, she often emphasise the importance and benefit of improving soft skills and empathy in business. Petra is an SEO & Solutions Consultant and worked in-house for a number of recognisable brands, including TUI and Jack Wills, as well as worked in SaaS at Yext and Botify.
Rishi Lakhani, a seasoned SEO and digital marketing strategist with over 20 years of experience, excels in crafting ROI-driven marketing strategies. A respected voice in global SEO communities, he contributes to major blogs and speaks at industry events. Currently, Rishi helps a diverse range of businesses grow as a freelance consultant and is launching his latest venture at Pwani.co.uk.
Serkan Yagiz is the Co-founder of PitGrowth, where he drives innovative growth solutions for startups. With over a decade at Microsoft, Serkan has deep expertise in startup acceleration, having evaluated over 10,000 startups and optimized their market strategies. His roles included Startup Program Manager and Investor & Accelerator Relations Partner, where he established strategic partnerships and fostered community engagement.
Serkan has also served as an Advisor at SegmentHub and Peyk. His diverse experience at Microsoft, including roles in ISV Partnership Programs and Solution Team Leadership, highlights his commitment to technological advancement and startup success.
Sertac Surmeli is the co-founder and managing partner of Woohoo Digital, with over 15 years of experience in building product-focused digital solutions. With a strong background in UI/UX design and product management, he specializes in creating user-centered digital products that drive engagement and deliver real business value.
His expertise includes strategic product development, innovation in design, and long-term digital planning. Sertac works closely with cross-functional teams to lead product-led growth and help organizations scale through smart, sustainable digital transformation.
Silvia is an independent SEO Consultant and the founder of Trebole. She specialises in SEO strategy and technical SEO and has more than 10 years of experience, helping a range of global leading brands improve their online visibility and organic performance.
In the UK, she has worked as in-house SEO, then moved agency side as a Tech SEO manager, and now she is an independent consultant, based in London and working with a wide range of clients: BTB, BTC, e-commerce..
Silvia loves travelling, and she has lived in 5 different countries: Spain, Canada, France, China and the United Kingdom. Now she is settled in London, where she works remotely for international clients.
She did a Marketing Masters when she was living in Paris, France, while working in the hospitality industry in Ebookers (Expedia group) and Oracle (former Micros Fidelio)
She is a certified mentor and collaborates with WYK, Women in Tech SEO and the Santander mentoring programmes.
Simon is a Independent Freelance Growth and Technical Marketing Consultant helping brands turn brand awareness into incremental profit, by optimizing their websites based on insights and data for conversions, users, and search engines. His main focus is Technical Marketing, on the intersection of CRO, SEO, and Web Analytics.
Tugce is an accomplished SEO consultant with extensive experience across various industries. She has provided SEO consultancy to over 200 brands, including L’oreal Turkey, Pladis Global, Godiva, Hürriyet Emlak, Fibabanka, and Kariyer.net. Three years ago, Tugce founded Orbital, her own SEO consultancy agency, where she and her team deliver comprehensive, data-driven SEO services to ensure profitable outcomes for their clients. Tugce is also a dedicated SEO educator and conference speaker, sharing her knowledge and discussing the latest trends in search engine optimisation.
Tumay Ulutas Ertugrul is a Digital Projects Manager | Digital Marketing Manager | Entrepreneur & Intrapreneur | Content Marketing Professional with over 15 years of experience in the dynamic digital world. She is one of the co-founders of Global Cyber Security Network and Global Fintech Market. During her career, she had a chance to excel in project management, strategic partnerships, growth marketing, influencer marketing, brand awareness, web design and development, advertising, and content creation skills.
In addition to her two niche media platforms, Tumay also works on several global and local businesses and startups on a project basis. She focuses on achieving measurable business goals and crafts digital strategies that convert prospects into loyal customers and drive sustainable growth by having a chance to build brands from scratch.
Her diverse skill set allows her to navigate and adapt to each project’s unique challenges. As an experienced digital marketer and project leader, Tumay guides teams through complex projects, ensuring seamless collaboration between brands, people, and agencies.
With a talent for managing complexity, Tümay trains team members, emphasizing the importance of communication and employee experience. Tumay is also a member of EX Community Turkey, ISACA, and Microsoft – Startups Founders Hub. She believes collaboration, life-long learning, and authentic communication are the cornerstones of successful digital projects.
A world traveler who has lived and worked in three different countries, Tümay brings a global perspective to her work. Her passion and expertise have helped build brands, create impactful campaigns, and develop effective strategies.
Tümay is married and the mother of a daughter. She actively participates in social responsibility projects, is a two-star professional diver, and is an amateur camper who loves spending her free time in nature with her family.
Ufuk Akçay is a data-driven analytics consultant with over 7 years of experience in the digital ecosystem. He currently serves as the COO at 3GEN Digital Growth Agency, where he leads projects in web and app analytics, CRO, SEO, and Performance Marketing. Throughout his career, he has worked with leading companies such as Migros, Boyner, and FLO and later co-founded several digital products, including GoCookie, GoComment, GoFeed, GoRedirect, and GoResize. His work focuses on driving sustainable growth through data-informed strategies and measurable results.
Vanda is a Berlin based Head of SEO and SEO Product Lead at Atolls, a Certified Digital Product Manager and international speaker. She has spoken at prestigious events and podcasts like SMX Munich, BrightonSEO, International Search Summit Barcelona and WTSFest Berlin and has contributed to a number of publications. Starting her career within the product comparison sphere she quickly gained extensive experience in all areas of SEO and beyond. She ultimately found her true passion at the intersection of SEO and Product and advocates for the collaboration between disciplines for better user experience and improved business results. Currently Vanda as Head of SEO is part of an in-house SEO team helping millions of people around the World along their shopping and importantly savings journey.
12+ years in search, working across brands from startup to enterprise, fitness industry founder.
With a specialism in search strategy, he uses his experience to help organisations understand the importance of improving all marketing channels to influence demand-led marketing, as well as take control of technical SEO & effective content at scale.
EU Search Awards ‘Rising Star’ Silver Winner’22
Enthusiastic and results-driven, an SEO & Content Strategist with experience in project management, data analysis, and creating reports. Yagmur has developed a strong knowledge of managing old and creating new marketing channels, especially in digital platforms thanks to her previous work experiences in the marketing field. Her skills include content management, content strategy & creation, editorial project management, content writing/editing, SEO content strategy, social media management, and keyword research.
Yiğit, one of the co-founders of Zeo, began his internet career in 2005 with websites he established himself. He freelanced in many SEO projects until he stepped into his undergraduate life at Bilkent University, and in 2006, he started sharing his experiences during this period on a blog site he opened. He founded Zeo in 2012. Yiğit, who has been involved in digital marketing and SEO since 2005, speaks at major SEO conferences in Europe, including BrightonSEO, Digitalzone, CMMasters, SEMdays, WMF, and inOrbit. He also serves as a jury member representing our country at the Search Awards, known as the Oscars of the industry in Europe and the USA. Currently, he continues his role as the head of AI at Wope.
Yordan Dimitrov is an SEO Manager at Reflect Digital, where he champions a human-first, data-driven approach to strategies that enhance visibility and ROI. With over six years of experience in SEO and Account Management, he has worked across various industries including leisure, e-commerce, and automotive, helping brands grow through a blend of technical expertise and creative insight.
Born in neighbouring Bulgaria, Yordan moved to the UK at the age of 14 for his secondary education. He studied International Business Management at Coventry University, completing a placement year in the automotive sector that kickstarted his SEO journey. Since then, he has worked closely with clients across multiple sectors, developing commercially focused strategies that align with business goals.
A keen advocate for SEO best practices, Yordan enjoys sharing insights on content strategy, technical SEO, and search trends. He has spoken at industry forums and conferences including SEO Office Hours, Majestic’s SEO in 2025: Additional Insights, and SERP Conf., contributing to discussions on the future of search and actionable SEO strategies. When he’s not analysing SERPs, he’s either capturing moments behind the camera or planning his next travel adventure.
Zehra’s digital journey began in software development after she graduated with a bachelor’s degree in Computer Engineering. She then specialized in technical SEO, web & app analytics, and has been actively involved in website migrations, digital data analysis and website integrations. Currently, she works in Digital Channel Analytics at Karaca and organizes networking events on the Engineering Board of the Istanbul Bilgi University Alumni Association.
Zehra has 6 years of experience in brand management, in addition to my experience in content marketing, SEO, and ASO. She has developed skills in creating new marketing channels, project management, and forming roadmaps during this time. Providing technical background by taking part in multiple projects thanks to agency experience. Enthusiastic. Results-driven.