CONFERENCE TICKETS

Search ‘n Stuff Antalya Digital Marketing Conference 2025 | Conference Agenda

From technical SEO and AI-driven content strategies to e-commerce growth and paid ads – explore our full lineup of talks, panels, and workshops.

Regular Tickets – August 1, 2025 – October 8, 2025

Conference
Only
No Accommodation available
Single Room
Ticket
1 Attendee – Private Room
Double Room
Ticket
2 Attendees – Shared Room
Group Ticket (Double Rooms)
6 Attendees – Shared Rooms
Group Ticket (Single Rooms)
6 Attendees – Private Rooms

10th October – Main Stage

Start TimeSpeaker NameTopic
9:00Yagmur Simsek & Begum KayaSearch ’n Stuff Intro, Opening Speech
9:15Aleyda SolisWinning Ecommerce Organic Search in an AI Era (Keynote)
9:40Martin SplittJavaScript & SEO – What You Really Need to Know in 2025
10:05Mark Williams-CookFrom RAG to Riches
10:30Elias DabbasPython for SEO vs. Data Science for SEO and How to Approach Both While Learning
10:55 – 11:10Coffee Break ☕
11:10Gus PelogiaSEO use cases for vector embeddings
11:35Andy ChadwickFrom Zero to SaaS: How to Build a Successful SEO Tool Without Funding
12:00Gerry WhiteThe Ultimate 2025 Technical Audit, and How to Present
12:25Judith LewisAI-enhanced SEO Reporting for Smarter Strategic Insights (Keynote)
12:50- 13:50Lunch Break 🍽
13:50SnS Gift DrawJudith Lewis & Yagmur Simsek
14:00Murat YatağanThe AI Content Paradox: Quality at Scale
14:25Arnout HellemansHow to Build a Business Case That Resonates
14:50Onur ZeybekAutomation Beyond Dashboards: n8n, CLI & AI Tools for SEO
15:05Serbay Arda Ayzit, Tugce Durmusoglu, Defne Babat, Ahmet DurmusogluPanel Discussion: Rewriting the Rules of Search: AI, GEO and Content in E-Commerce
15:55 – 16:10Coffee Break ☕
16:10Ferda Tarakcioglu, Ceren Oz, Onur ErogluPanel Discussion: The New Age of Insight: Deep and Layered Strategy with Artificial Intelligence (AI)
16:40Onder TurkerDynamic and AI-Based Reporting: From Real-Time Insights to Future Revenue Forecasts
17:00Vanda PokeczBridging the Gap Between Traffic and Conversions
17:25Gokce YesilbasThe 5 Deadly Sins of Google Ads Management (And How to Get Forgiven with a Simple Audit)
17:45Huseyin HamamciogluAI’s Impact on Digital Marketing and the Airline Industry
18:05Sertac SurmeliMicro Strategies Built on User Mistakes and Their Low-Cost Gains
18:20Yagmur Simsek & Bengu Sarica DincerClosing Talk: Workshop Sign-Ups & PowerPoint Karaoke Announcement
20:00 – 21:30Evening – Powerpoint Karaoke
Presenter: Gerry White
Session Language: English

11th October – Workshops

Start TimeRoom 1Room 2Room 3
Morning Session10:00 – 10:30

Dixon Jones
Topic: Entity SEO: How InLinks looks at SEO differently to traditional SEO tools.

Session Language: English

Giulia Panozzo
Topic: Enhancing Your Search Strategy with Behavioural Metrics

Session Language: English

Mert Erkal
Topic: Beyond the Blue Links: How Search Everywhere Optimisation is Redefining Digital Discovery

Session Language: English

10:30 – 11:00

Dawn Anderson
Topic: The Changing State of Generative Information Retrieval and How SEOs Can Keep Up?

Session Language: English

Anthony Barone
Topic: The Top 10 SEO Mistakes You’re Still Making?

Session Language: English

Baki Erfidan
Topic: From Zero to Hero: Your Guide to Successful Link Building

Session Language: English

11:00 – 11:20Coffee Break ☕
11:20 – 11:50

Ozan Ketenci

Topic: Simulating Query Fan-Out Technique: An AI System Design Case for SEOs

Session Language: English/Turkish


Elias Dabbas

Topic: Python for SEO vs. Data Science for SEO and How to Approach Both While Learning

Session Language: English


Erkut Kose

Topic: Preparing for a Clickless Future: Staying Visible in the Zero‑Click Era

Session Language: Turkish

11:50 – 12:20


Christoph Kottman & Marcel Schröder


Topic: How to Build Your Own ChatGPT Monitoring Tool

Session Language: English


Kyle Rushton Mcgregor


Topic: GA4 Missteps to Avoid

Session Language: English


Onur Eroglu & Ceren Oz


Topic: The New Age of Insight: Deep and Layered Strategy with Artificial Intelligence (AI)

Session Language: Turkish

12:20 – 13:20Lunch Break 🍽
Afternoon Session13:20 – 13:50


Clara Soteras
Topic: Unlocking the Power of Google Discover: Practical Workshop

Session Language: English



Eyüp Alikilic

Topic: Managing international SEO for eCommerce

Session Language: English

Basak Odemis

Topic: Test. Learn. Scale: Uncovering What Really Works in Ad Campaigns

Session Language: Turkish


13:50 – 14:20

Ema Fulga

Topic: Popping up in AI searches: How to optimise a website for non-traditional searches

Session Language: English

Berfin Kartal & Dilara Şimşek

Topic: A New Era of Content: Powered by AI, Perfected by Humans


Session Language: Turkish

Elif Busra Yapici
Topic: Creative Excellence: Turning Attention into Action on Performance Channels

Session Language: Turkish

14:20 – 14:50


Emma-Jane Stogdon


Topic: Press Play on Prioritisation: Tune Up Your SEO Content Playlist

Session Language: English


Yordan Dimitrov


Topic: How to Stand Out in the Age of AI Overviews

Session Language: English


Gulin Izgi Ozcan


Topic: Digital Advertising Strategies for Small and Medium-Sized E-Commerce Businesses

Session Language: Turkish

14:50 – 15:10Coffee Break ☕
15:10 – 15:40


Bengu Sarica Dincer


Topic: How to Track User Journey for SEO in GA4
Session Language: English


Gabi Troxler


Topic: Mastering Internal Linking

Session Language: English

ContentGo AI Team & Global Cyber Security Network Team

Case Study: Transforming Content Processes with AI+Human Collaboration


Session Language: Turkish/English

15:40 – 16:10

Begum Kaya

Topic: Mindful Marketing Mode: Sharpening Creativity Through Focus

Session Language: English

Metehan Yeşilyurt
Topic: LLM Optimization 101: How Large Language Models Choose Your Content

Session Language: Turkish

Tumay Ulutas Ertugrul

Topic: Come with an Idea, Leave with a Digital Project

Session Language: Turkish

16:10 – 16:40

H. Kubra Keskin

Topic: Sustainability and the Digital World: Building Trust Through UX

Session Language: Turkish

Melissa Safak

Topic: From Chaos to Clarity: Creating Workflows That Don’t Break Everything

Session Language: English

16:40 – 17:40Speed Networking & Social
Session Language: English & Turkish

About the Venue

Baia Lara Hotel

Nestled on the Mediterranean coast, this 5-star hotel offers luxury, comfort, and breathtaking views. Enjoy beach access, world-class dining, and exceptional amenities.

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