10th October – Main Stage
| Speaker | Topic |
|---|---|
| Morning Session | |
| Yagmur Simsek & Begum Kaya | Search ’n Stuff Intro, Opening Speech |
| Aleyda Solis | Winning Ecommerce Organic Search in an AI Era (Keynote) |
| Martin Splitt | JavaScript & SEO – What You Really Need to Know in 2025 |
| Mark Williams-Cook | What’s working now with AI Search and practical ways to adjust your SEO strategies for the long term |
| Elias Dabbas | Python for SEO vs. Data Science for SEO and How to Approach Both While Learning |
| Coffee Break ☕ | |
| Late Morning Session | |
| Gus Pelogia | SEO use cases for vector embeddings |
| Andy Chadwick | From Zero to SaaS: How to Build a Successful SEO Tool Without Funding |
| Gerry White | The Ultimate 2025 Technical Audit, and How to Present |
| Lunch Break 🍽 | |
| Afternoon Session | |
| SnS Gift Draw | Judith Lewis & Yagmur Simsek |
| Judith Lewis | AI-enhanced SEO Reporting for Smarter Strategic Insights (Keynote) |
| James Brockbank | Working Backwards: From Business Goals to SEO Goals, KPIs & Priorities |
| Murat Yatagan | The AI Content Paradox: Quality at Scale |
| Arnout Hellemans | How to build a business case that resonates |
| Serbay Arda Ayzit, Tugce Durmusoglu, Defna Babat, Ahmet Durmusoglu | Panel Discussion |
| Coffee Break ☕ | |
| Late Afternoon Session | |
| Ferda Tarakcioglu, Ceren Oz, Onur Eroglu, more speakers to be confirmed. | Panel Discussion |
| Onder Turker | Sell Not Just a Product, But an Experience: The Key Principles Behind Global E-Commerce Success |
| Vanda Pokecz | Bridging the Gap Between Traffic and Conversions |
| Gokce Yesilbas | The 5 Deadly Sins of Google Ads Management (And How to Get Forgiven with a Simple Audit) |
| Basak Odemis | Test. Learn. Scale: Uncovering What Really Works in Ad Campaigns |
| Huseyin Hamamcioglu | AI’s Impact on Digital Marketing and the Airline Industry |
| Yağmur Şimşek & Bengü Sarıca Dinçer | Closing Talk: Workshop Sign-Ups & Second Gift Draw Announcements (October 11) |
11th October – Workshops
| Room 1 (English Speaking) | Room 2 (Multiple Languages) | Room 3 (Turkish Speaking) | |
|---|---|---|---|
| Morning Session | Dixon Jones Topic: Entity SEO: How InLinks looks at SEO differently to traditional SEO tools. | Giulia Panozzo Topic: Enhancing Your Search Strategy with Behavioural Metrics | Mert Erkal Topic: Beyond the Blue Links: How Search Everywhere Optimisation is Redefining Digital Discovery |
| Dawn Anderson Topic: The Changing State of Generative Information Retrieval and How SEOs Can Keep Up? | Anthony Barone Topic: The Top 10 SEO Mistakes You’re Still Making? | Baki Erfidan Topic: Linkbuilding: Myths & Realities | |
| Coffee Break ☕ | |||
| Itamar Blauer Topic: We Need to Talk More about Backlinks | Elias Dabbas Topic: Python for SEO vs. Data Science for SEO and How to Approach Both While Learning | Erkut Kose Topic: Preparing for a Clickless Future: Staying Visible in the Zero‑Click Era | |
| Christoph Kottman & Marcel Schröder Topic: How to Build Your Own ChatGPT Monitoring Tool | Kyle Rushton Mcgregor Topic: GA4 Missteps to Avoid | Onur Eroglu & Ceren Oz Topic: The New Age of Insight: Deep and Layered Strategy with Artificial Intelligence (AI) | |
| Lunch Break 🍽 | |||
| Afternoon Session | Clara Soteras Topic: Unlocking the Power of Google Discover: Practical Workshop | Eyüp Alikilic Topic: Managing international SEO for eCommerce | Elif Busra Yapici Topic: Creative Excellence: Turning Attention into Action on Performance Channels |
| Ema Fulga Topic: Popping up in AI searches: How to optimise a website for non-traditional searches | Melissa Safak Topic: From Chaos to Clarity: Creating Workflows That Don’t Break Everything | Gulin Izgi Ozcan Topic: Digital Advertising Strategies for Small and Medium-Sized E-Commerce Businesses | |
| Coffee Break ☕ | |||
| Emma-Jane Stogdon Topic: Press Play on Prioritisation: Tune Up Your SEO Content Playlist | Yordan Dimitrov Topic: How to Stand Out in the Age of AI Overviews | Ufuk Akcay Topic: Customize Your Product Feeds with Gofeed | |
| Gabi Toxler Topic: Mastering Internal Linking | Bengu Sarica Dincer Topic: How to Track User Journey for SEO in GA4 | Tugce Durmusoglu Topic: TBC | |
| Coffee Break ☕ | |||
| TBC | Sertac Surmeli Topic: Strategies Built on Others’ Mistakes – Micro strategies built on user mistakes and their low-cost gains | Ozan Ketenci Topic: TBC | |
| TBC | TBC | ||
| Evening Session | Networking Activities 🗪 | ||
Stay tuned, Workshop sessions will be announced soon ✨
About the Venue
Baia Lara Hotel
Nestled on the Mediterranean coast, this 5-star hotel offers luxury, comfort, and breathtaking views. Enjoy beach access, world-class dining, and exceptional amenities.
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