Ben Luong – CopperChunk Limited
Senior Google Analytics 4 Consultant | Google Ads Strategist | Conversion Tracking Specialist
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Community Contribution:Conference Scholarship Ticket Sponsored ✔
Ben Luong is the founder of CopperChunk Limited, an AI-augmented digital analytics consultancy based in Limerick, Ireland. He specialises in Google Analytics 4 implementation, Google Tag Manager auditing, Google Ads optimisation, and end-to-end conversion tracking and attribution strategy.
With a BEng in Computer Science from the University of York and over 20 years of experience in digital marketing, Ben operates at the intersection of analytics, paid media, and search – helping businesses build measurement systems that tie marketing spend directly to revenue.
Before founding CopperChunk, Ben spent over a decade in affiliate marketing – one of the most performance-driven and technically demanding verticals in digital – and co-founded an enterprise lead generation platform. This background gives him a commercial edge that most analytics consultants lack: every implementation is built around accountability to the bottom line, not vanity metrics.
Ben ranks in the top global positions for “GA4 consultant” and works with clients across e-commerce, SaaS, lead generation, and iGaming, providing GA4 audits, server-side tracking implementations, Looker Studio reporting, consent mode configuration, and Google Ads conversion architecture. CopperChunk sponsored a scholarship ticket for the Search ‘n Stuff London Conference 2026 because Ben believes in making industry events accessible to the next generation of digital marketers.
Expertise & Focus: Google Analytics 4 | Google Tag Manager | Google Ads | Conversion Tracking | Server-Side Tagging | Looker Studio | Consent Mode | Attribution Strategy
With a BEng in Computer Science from the University of York and over 20 years of experience in digital marketing, Ben operates at the intersection of analytics, paid media, and search – helping businesses build measurement systems that tie marketing spend directly to revenue.
Before founding CopperChunk, Ben spent over a decade in affiliate marketing – one of the most performance-driven and technically demanding verticals in digital – and co-founded an enterprise lead generation platform. This background gives him a commercial edge that most analytics consultants lack: every implementation is built around accountability to the bottom line, not vanity metrics.
Ben ranks in the top global positions for “GA4 consultant” and works with clients across e-commerce, SaaS, lead generation, and iGaming, providing GA4 audits, server-side tracking implementations, Looker Studio reporting, consent mode configuration, and Google Ads conversion architecture. CopperChunk sponsored a scholarship ticket for the Search ‘n Stuff London Conference 2026 because Ben believes in making industry events accessible to the next generation of digital marketers.
Expertise & Focus: Google Analytics 4 | Google Tag Manager | Google Ads | Conversion Tracking | Server-Side Tagging | Looker Studio | Consent Mode | Attribution Strategy
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