Abdullah Can Gurcan is a digital marketing veteran with nearly 30 years of experience. He began optimizing for Hotbot and Altavista in 1995 and has since mastered SEO, SEA, Display, and Programmatic advertising.

As Team Lead at Peak Ace AG in Berlin, he develops strategies for major international brands.

He's shared his knowledge as a lecturer at Eastern Mediterranean University and former Marketing Director at Antalya Bilim University. His international experience includes significant roles with hotel chains and travel companies across Türkiye, United States and Germany.

Can is fluent in English, German, and Turkish, making him a truly global speaker. His talks blend cutting-edge strategies with historical context, providing audiences with both practical takeaways and inspiring visions of the future of digital marketing.

Abdullah Dol is a young serial entrepreneur born in Istanbul and the founder of Areplay Studio. With his interest in cybersecurity and the gaming industry, he aims to raise awareness in these fields by developing innovative projects. By founding the Young Serial Entrepreneur platform, he guides young people on their entrepreneurial journeys. He actively works in many NGOs and organizations, contributing to the fields of technology and sustainability.

A journey from many global SEO projects to the SEO management of a global product. Adem is currently the SEO Manager at SIXT ride, based in Munich, a premium chauffeur and ride-hailing service available in many cities around the world. Prior to his current role, he provided SEO consultancy services to international brands across a number of countries and worked as an SEO manager at a digital marketing agency. Adem has a background in both technical and data driven SEO and actively shares his knowledge through blog posts and webinars.

Amie Sparrow is Founder of digital marketing agency Enough Digital and SEO training brand SEO WTF. A leader in her field, she has led SEO & Digital PR departments to achieve results for brands both in-house and agency side since 2016 before founding her own agency in 2021.

Amie started her career as a news journalist in Chicago before moving into digital and traditional PR and marketing roles, in a career spanning more than 18 years and three countries.

Ashley Liddell is the Co-founder and Creative Strategy Director at Deviation, the creator-led search agency. Ashley is a content marketer with a focus on putting “search” at the heart of holistic marketing strategies. Ashley’s work has focused on the development of a ‘search everywhere’ proposition, combining the skills developed over the last 5 years of working with global brands, across multiple industries, on their search and digital PR approaches. In 2024, Ashley launched Deviation, an agency that tasks itself with building organic visibility, growing share-of-search and building communities for brands. Ashley's views on 'Search Everywhere' and the role of the expanding search universe within SEO strategy offer brands unique and valuable insights which quickly translate into proven activations.

With over 5 years of experience as a UX Designer, Aytaç Kal have provided design services to numerous local and global brands.
Among these brands there are Yapıkredi, Idefix, Vitra, TOGG, Avansas, Dream Games, Denizbank, Telenity, Ingosa, Monay, EasyCep, Otelz, Gardrops, Workindo and the Istanbul Airport. Istanbul airport application and website earned awards from various sources. Aytaç Kal is working as UX Lead at Creathive and for over a year now, he has been serving as Istanbul Local Leader at the Interaction Design Foundation(IxDF) that is the world's largest online design school globally with over 150,000 graduates. Aytaç Kal organizes some UX workshops in different cities in Turkey, 1:1 mentoring program and also provides consultancy. In addition he produces some original content on Medium.

Barış Asa is a seasoned growth marketing expert with over 7 years of experience in driving user and revenue growth for B2C and B2B SaaS companies. His expertise spans demand generation, customer lifecycle management, CRM, and marketing automation. Barış is known for his data-driven approach, helping businesses optimize their digital presence and implement effective growth strategies. He specializes in growth marketing, website optimization, performance marketing, SEO, and conversion rate optimization. With a robust technical skill set, including tools like HubSpot, Clay, Posthog, Segment,, and Amplitude, Barış delivers comprehensive marketing solutions that boost growth and enhance user experiences.

Batuhan Bulut, a graduate of Istanbul University Faculty of Law, has been practicing law as a registered attorney with the Istanbul Bar Association since 2013. Batuhan Bulut, who also completed his Master's degree in Economic Law at Istanbul Bilgi University, has a published book titled "The Lessor's Right of Lien". After practicing law at a well-established international law firm until 2018, Batuhan Bulut now carries out his legal practice and consultancy work at Bulut Süerdem Law Partnership, where he is one of the two founding partners.

Once an international SEO nomad, Begum made the leap to being an SEO Manager at Uprise Up. Now, happily 'converted' back to the agency realm,she is helping charities develop genuinely effective strategies with minimal fuss. Begüm also moderates the Opinionated SEO Opinions web series, a collaborative venture with The Gray Dot Company, where she shares insights and experiences and gets to talk to brilliant hosts and guests who are enriching the industry. It was the active and welcoming sense of community that first attracted her to SEO, so it’s her personal mission to both learn from and contribute to that community - she has spoken at a number of industry conferences, including Brighton SEO and SERPConf. Beyond her professional life, she’s a passionate yogini, which means she’s flexible even when her calendar isn’t.

Beril Gurdap, who graduated with high honors from Bilkent University Faculty of Law, actively participated in various student clubs during her academic journey and completed short-term internships at public institutions and long-term internships at leading private institutions in Turkey. Attorney Beril Gürdap provides attentive services to her clients with her strong analytical skills and detail-oriented work discipline. She also stands out with her effective communication, teamwork, and time management skills. Fluent in both Turkish and English, Gürdap is a reliable public speaker and excels in both written and verbal communication.

Berk Öztoprak has worked in various aspects of digital products for over 8 years and, after gaining insight into the dynamics of numerous teams, now continues his career as a Product Growth Manager. He has contributed to many of Turkey's leading brands and products through A/B testing, focusing on areas such as generating effective test ideas, creating high-converting landing pages, and developing product growth strategies.

Berkay Vuran holds the titles of PSU™, PSFS™, PAL™, PSD™, PSPO™-I, PSM™-I owner, and is a candidate for PMP® certification. He has background in psychology and organizational behavior, having studied at Hacettepe University. Over the course of more than five years, he has assumed various roles, including product manager, product owner, project manager, and technical analyst. His experiences spans across different organizational climates, showcasing his versatility in managing and leading projects.

Beyza Özcan graduated as the top student of her class with high honors in 2023 from the Public Relations and Promotion department at Yeditepe University. Parallel to her academic pursuits, she embarked on her professional career in the FinTech sector since 2019. Beyza joined the blockchain ecosystem as a Binance Angel, participating in various projects. Since 2021, she has expanded her career to include experiences in the Cybersecurity field. Currently, Beyza is actively working as a PR Manager at SOCRadar® Extended Threat Intelligence.

In 2013, he entered the field of digital marketing at SEM. Over time, he provided consultancy to more than 200 brands, many of them global, from various sectors including news, automotive, e-commerce, tourism, and many others. After a 7-year SEM adventure, Can Menteş continued his career at Wehkamp company in the Netherlands. He attends digital marketing conferences abroad every year and shares the knowledge he gains there with SEO enthusiasts.

He graduated from Sabancı University's Business Management department in 2006. He completed a non-thesis master's degree in Software Engineering at Boğaziçi University and a thesis-based master's degree in Liberal Arts at the University of Chicago. He began his professional career as a project assistant at TÜSİAD-SÜ Competition Forum. From 2017 to 2022, he served as the Director of Entrepreneur Relations at Keiretsu Forum Turkey, where he coordinated the investment processes of 53 technology startups. As of 2023, he continues his role as the Manager of the Founders Hub program at Microsoft Turkey.

Gamze Nurluoglu, serves many global and local brands in the field of digital communication and provides consultancy in fuel, tourism, clothing, health, and technology sectors with her company of the same name.

Gamze Nurluoglu, her expertise on the algorithms of digital platforms consultancy for the effective and correct use of digital media for individuals and institutions is a company that provides training. She provides consultancy including brand positioning, in the areas of strategy, digital channel management, content development and digital project development to her global and local clients.

Gerry White is a seasoned professional with over 20 years of experience in technical marketing, SEO, analytics, and digital growth strategies. He has worked with diverse clients, spoken at international conferences, and judged prestigious industry awards. Gerry has held key roles at companies like Just Eat, Rise at Seven, and Oda, and is currently the Vice President of Growth at Mirador Local. As a co-founder of Take It Offline unconference events, he continues to contribute to knowledge sharing within the industry, solidifying his position as a distinguished professional in the field of SEO and technical marketing.

Giulia is an in-house Director of Customer Acquisition and a freelance neuromarketing consultant, with expertise in technical SEO and international strategy for e-commerce. She previously worked on global organic growth for websites of the caliber of RS Components and Expedia.Before landing on digital marketing, Giulia obtained a MSc in Cognitive Neuroscience and Clinical Neuropsychology and worked in academic research published internationally. She now leverages her background in Neuroscience research to drive customer acquisition tests informed by cognitive patterns and bias, and has recently launched her own consultancy, Neuroscientive.Giulia is a regular speaker at international industry conferences, where she talks about customer behaviour, search and data analytics.

Gökçe Gülcüler, who completed her undergraduate and graduate studies in Aeronautical Engineering at Istanbul Technical University, MBA at Koç University, and MBA program at North Carolina, has experience in various fields such as aviation, cybersecurity, risk management, and social entrepreneurship, and has worked in different institutions both abroad and domestically. Working as a system engineer in aircraft and missile engine design, Gökçe has also been the founding general manager of a social enterprise named Ustamdan. She has been selected as an entrepreneurial fellow by institutions such as the International Youth Foundation, Global Entrepreneurship Summit, Laureate International Network, Endeavor, ITU Çekirdek, and TUBITAK. Gökçe, who consults for technology companies, began producing content as a content designer and moderator in the HBR Turkey Cybersphere program in 2022. Gökçe Gülcüler participates as an invited media member at global conferences such as Websummit, Slush, produces content for different publishing platforms, and moderates at both global and national conferences.

Gokce is a data-driven performance marketer with over 4 years of experience in increasing revenue and ROAS through cross-channel campaigns. She is currently pursuing her MSc in Business Intelligence and Digital Marketing at Brunel University London, where she holds an International Excellence Scholarship. Gokce has diverse experience in the digital marketing landscape, having worked as a Digital Marketing Specialist at Beymen Group, one of Turkey's largest luxury e-commerce marketplaces, as well as a Senior Digital Marketing Specialist at Zeo Agency, an international digital marketing agency. In addition to her professional experience, Gokce is also the curator of a LinkedIn newsletter, "All About Digital Marketing & Data Analytics," which serves as a go-to source for all things related to digital marketing and data analytics.

Huseyin Arslan is a dedicated professional who has specialized in migration consultancy for over 15 years, offering high-quality services. As the founder of VisAVis Consultancy, he is recognized in the industry for his deep knowledge and experience in immigration law.

VisAVis Consultancy is one of the leading firms providing consultancy and application services for migration, living, and working opportunities in Europe. As the founder and leader of the company, Hüseyin develops personalized strategies for each client, considering their individual stories and needs, and views the application process as a life journey. To date, he has successfully led the settlement process for over 1,000 families.

During his university years, Arslan focused on European Migration disciplines and migration sociology, and he completed his MBA at the London School of Economics.

Hüseyin Arslan's mission is to provide the best service to his clients and to manage their migration processes as smoothly and successfully as possible. His professional values include honesty, fairness, and customer focus. He adopts a sincere approach to each client, striving to understand their needs and provide the most appropriate solutions. Hüseyin Arslan is married and has two children.

Ilke is a motivated entrepreneur with a background in engineering and a passion for marketing.

Ilke started her professional life after she had her MBA degree from Koc University and BSc degree from Istanbul Technical University. She first managed the Nescafé brand at Nestlé and then led brand management and go-to-market projects for Nokia smartphones, managing a substantial annual marketing budget. She left corporate life in 2012 and started her entrepreneurial journey in which she co-founded three companies.

Ilke has substantial experience in building and growing bootstrapped web ventures. After a successful exit from her bootstrapped micro SaaS startup, İlke co-created The 7 Fits Framework Towards Product-Market Fit. With over 20 years of experience, İlke actively mentors and coaches startups, meeting at least one startup team each week to help them achieve Product-Market Fit.

Lazarina Stoy is an Organic Marketing and ML Consultant, specialising in SEO and data science. She's also the Founder of MLforSEO - a training platform for organic search marketers. Character-wise, Lazarina is a progress-driven data and automation geek. She's worked with countless teams in B2B, SaaS, and big tech to improve their organic positioning. Lazarina is an international speaker, educator, and mentor, helping fellow marketers to kick off their data science journey.

Brand manager, content developer, founder and an editor-in-chief with a demonstrated history of working in the marketing industry in 13 years of experience. Skilled in brand strategy, social media, public relations and advertising in various industries such as fashion, healthcare, entertainment and hospitality experienced in Beymen, The Marmara Hospitality Group, Emaar Hospitality and many more. Professionalized in hotel business, hospitality and luxury brand management since two years and keeps counting. A TED College alumni, honored graduate in Advertising from Istanbul Bilgi University, previously educated in Koc University International Relations. She’s an all-time passionate fashion stylist, styling everyone and everything, in everywhere she could.

Mark Williams-Cook has over 20 years of SEO experience and is co-owner of search agency Candour, the founder of AlsoAsked, and runs a pet category eCommerce business. Outside of speaking at conferences, Mark has trained over 6,000 SEOs with his Udemy course and runs the CoreUpdates.com SEO newsletter.

Mathilde is fairly new in the SEO industry with only 3 years of experience, but in that time she have worked on some of the most well-known brands in the world and Denmark. She is one of the only SEO's in the world that is specialized in TikTok SEO, and she've previously shared her knowledge on the subject at Search London (June 2023), SEOday in Denmark (Feb 2024) and BrightonSEO in september 2023. She've also been featured in Similarweb's In Search SEO Podcast and Majestic's SEO in 2024: Additional Insights Podcast.

Matilde Melo is a Senior SEO Analyst at Re:signal with seven years of digital marketing experience, specialising in SEO for four years. She focuses on optimising organic growth strategies for large-scale e-commerce clients. With expertise in both content and technical SEO across diverse industries, Matilde is dedicated to delivering impactful results through digital innovation.

At Noventiq, Mehmet Emre's role as Marketing Manager for the DNSSense operation is marked by a strategic approach to growth marketing and a deep expertise in Google Analytics. In this dynamic position, he focuses on collaboratively crafting and executing marketing strategies that enhance DNSSense's market presence and drive lead generation.

By leveraging their extensive knowledge in online marketing, he plays a crucial role in optimizing campaigns and content that resonate with the target audience, ensuring both conversion and retention. The insights derived from data analytics are fundamental in guiding continuous improvement and supporting the upward trajectory of Noventiq's marketing initiatives.

Berfin Melissa Şafak is a seasoned marketing professional with a specialized focus on tech and product marketing within the SaaS industry. Currently serving as a Marketing Executive at fu3e. in London, Melissa has led impactful branding projects and executed comprehensive product marketing campaigns that have significantly boosted brand awareness and lead generation. Melissa holds a Master’s degree in International Marketing from King’s College London and a Bachelor’s degree in International Relations and Development from the University of Westminster. With over two years of experience, she has successfully driven business growth through strategic marketing initiatives. Her expertise spans demand generation, product lifecycle management, and marketing automation. Known for her data-driven approach, Melissa helps businesses optimize their digital presence and implement effective product marketing strategies.

He is the founder of Stradiji, which has provided Search Engine Optimization (SEO), Conversion Optimization and Digital Ads consulting services since 2010. Stradiji creates digital marketing strategies for companies of all sizes, enables them to be implemented and increases the awareness and influence of the companies they serve in the online and offline world.

He is the founder of Stradiji, which has provided Search Engine Optimization (SEO), Conversion Optimization and Digital Ads consulting services since 2010. Stradiji creates digital marketing strategies for companies of all sizes, enables them to be implemented and increases the awareness and influence of the companies they serve in the online and offline world.

Mete Ali Başkaya is a prominent figure in the blockchain and cryptocurrency space, known for his expertise and educational efforts. Based in Istanbul, Turkey, he has been actively involved in the crypto ecosystem, working with various projects and contributing to the growth of the industry. Mete's focus on DeFi (Decentralized Finance) and blockchain technology has made him a sought-after lecturer, as he breaks down complex concepts into understandable terms for his audience. His passion for the field and dedication to educating others has established him as a trusted source of information and guidance in the rapidly evolving world of cryptocurrencies and blockchain.

Mona Aykul works as an E-Learning Consultant with trainings and program design services for digital learning and program development. Digital learning, Gamification, Instructional Design, Project Management and Program Development, Gamification are among her areas of expertise. She is also the co-founder of JustDadZ, a platform specially developed for fathers and children. With this platform, she designs employee experiences with B2B and B2C concepts.She has been working as a scientific researcher in Turkey and Germany to create sustainable learning models for active learning in foreign language teaching. Similarweb's In Search SEO Podcast and Majestic's SEO in 2024: Additional Insights Podcast.

Dr. Nese Ceren Tosun, an award-winning lecturer, founded Uniqorn Academy following 15 years of interdisciplinary research and innovative teaching in academia. Her goal was to address emerging skills and wellbeing needs in the professional world. With an extensive intersectional portfolio of research & practice in the area of wellbeing at work & in learning places, she now provides coaching, consultancy & corporate trainings. She previously taught subjects such as Leadership, Communication & Innovation, Creative & critical thinking; AI in the Corporate Landscape at the University of Warwick, Sabanci University & Bilgi University

Ozan Ketenci is a Generative AI Strategist from London, specializing in leveraging advanced technology to scale SEO and digital marketing strategies. At Zeo, where he leads as a strategist, he has pioneered the integration of generative AI technologies, enhancing business operations and elevating client engagement across diverse industries.

His career in SEO spans over a decade, during which he has escalated from an SEO Analyst to leading strategy and consulting, directing a team of over 30 professionals. His work focuses on employing cutting-edge AI tools to deepen analytical capabilities, refine web strategies, and optimize search marketing, ensuring clients achieve top search engine rankings and maximized digital presence.

I am deeply committed to educating and developing others, regularly designing and conducting workshops to advance the understanding of AI applications in SEO.

My passion for continuous improvement and innovation makes me eager to share insights and strategies with peers at international SEO conferences, driving forward the conversation on how AI can transform our industry.

Petra Kis-Herczegh grew up in Budapest, Hungary and she’ve lived in the UK since 2014. Petra previously spoke at a number of international conferences, such as SearchLove, MozCon, BrightonSEO, and local meetups, where alongside sharing more technical and practical tips, she often emphasise the importance and benefit of improving soft skills and empathy in business. Petra is an SEO & Solutions Consultant and worked in-house for a number of recognisable brands, including TUI and Jack Wills, as well as worked in SaaS at Yext and Botify.

Rishi Lakhani, a seasoned SEO and digital marketing strategist with over 20 years of experience, excels in crafting ROI-driven marketing strategies. A respected voice in global SEO communities, he contributes to major blogs and speaks at industry events. Currently, Rishi helps a diverse range of businesses grow as a freelance consultant and is launching his latest venture at Pwani.co.uk.

Serkan Yagiz is the Co-founder of PitGrowth, where he drives innovative growth solutions for startups. With over a decade at Microsoft, Serkan has deep expertise in startup acceleration, having evaluated over 10,000 startups and optimized their market strategies. His roles included Startup Program Manager and Investor & Accelerator Relations Partner, where he established strategic partnerships and fostered community engagement.

Serkan has also served as an Advisor at SegmentHub and Peyk. His diverse experience at Microsoft, including roles in ISV Partnership Programs and Solution Team Leadership, highlights his commitment to technological advancement and startup success.

Silvia is an independent SEO Consultant and the founder of Trebole. She specialises in SEO strategy and technical SEO and has more than 10 years of experience, helping a range of global leading brands improve their online visibility and organic performance.

In the UK, she has worked as in-house SEO, then moved agency side as a Tech SEO manager, and now she is an independent consultant, based in London and working with a wide range of clients: BTB, BTC, e-commerce..

Silvia loves travelling, and she has lived in 5 different countries: Spain, Canada, France, China and the United Kingdom. Now she is settled in London, where she works remotely for international clients.

She did a Marketing Masters when she was living in Paris, France, while working in the hospitality industry in Ebookers (Expedia group) and Oracle (former Micros Fidelio)

She is a certified mentor and collaborates with WYK, Women in Tech SEO and the Santander mentoring programmes.

Simon is a Independent Freelance Growth and Technical Marketing Consultant helping brands turn brand awareness into incremental profit, by optimizing their websites based on insights and data for conversions, users, and search engines. His main focus is Technical Marketing, on the intersection of CRO, SEO, and Web Analytics.

Tugce is an accomplished SEO consultant with extensive experience across various industries. She has provided SEO consultancy to over 200 brands, including L'oreal Turkey, Pladis Global, Godiva, Hürriyet Emlak, Fibabanka, and Kariyer.net. Three years ago, Tugce founded Orbital, her own SEO consultancy agency, where she and her team deliver comprehensive, data-driven SEO services to ensure profitable outcomes for their clients. Tugce is also a dedicated SEO educator and conference speaker, sharing her knowledge and discussing the latest trends in search engine optimisation.

EU Search Awards 'Rising Star' Silver Winner'22

Enthusiastic and results-driven, an SEO & Content Strategist with experience in project management, data analysis, and creating reports. Yagmur has developed a strong knowledge of managing old and creating new marketing channels, especially in digital platforms thanks to her previous work experiences in the marketing field. Her skills include content management, content strategy & creation, editorial project management, content writing/editing, SEO content strategy, social media management, and keyword research.

Yiğit, one of the co-founders of Zeo, began his internet career in 2005 with websites he established himself. He freelanced in many SEO projects until he stepped into his undergraduate life at Bilkent University, and in 2006, he started sharing his experiences during this period on a blog site he opened. He founded Zeo in 2012. Yiğit, who has been involved in digital marketing and SEO since 2005, speaks at major SEO conferences in Europe, including BrightonSEO, Digitalzone, CMMasters, SEMdays, WMF, and inOrbit. He also serves as a jury member representing our country at the Search Awards, known as the Oscars of the industry in Europe and the USA. Currently, he continues his role as the head of AI at Wope.

Zehra's digital journey began in software development after she graduated with a bachelor's degree in Computer Engineering. She then specialized in technical SEO, web & app analytics, and has been actively involved in website migrations, digital data analysis and website integrations. Currently, she works in Digital Channel Analytics at Karaca and organizes networking events on the Engineering Board of the Istanbul Bilgi University Alumni Association.

Zehra has 6 years of experience in brand management, in addition to my experience in content marketing, SEO, and ASO. She has developed skills in creating new marketing channels, project management, and forming roadmaps during this time. Providing technical background by taking part in multiple projects thanks to agency experience. Enthusiastic. Results-driven.